Blog

February 23, 2013

Audit Your SEO Firm Before You Hire

99% of the "SEO" firms out there are nothing more than petty link spammers that have no clue how to do anything of value. Sadly most of them have no clue that what they're doing is against Google's TOS. So many real brands hire these snake oil providers because they themselves are not on the up and up. If your brand offers nothing worth linking(or worth socially sharing) to then please stop every marketing tactic you're currently doing and refocus. I...

February 19, 2013

Burger King's Twitter Hacked = Link Bait Goldmine

So we often hear that no press is bad press and in the case of Burger King's Twitter hacking they certainly will come out on top. While a lot of nefarious things were mentioned and done on the account no one will really care, so in the end Burger King will definitely enjoy the buzz. The reason I hope they don't care? No one will remember this in a week and during that time, I imagine the will get thousands of...

February 16, 2013

SAPE Links – Google's Coming For You

  For some reason SAPE links has not been touched by Google's nasty magic ban wand but it looks like after a lot of chatter via SEO forums, Matt Cutts is a coming for them. While I hope no legit business has been running these links because if so, I'd get on the disavow train pretty quick. The majority of the other people I imagine are affiliate sites than an just turn and burn as they say. Either way, if you're...

February 12, 2013

Google's Going To Tell You What Links Are Unnatural

  Finally Google has told us that they will tell us, or at least gives clues as to which links they deem inappropriate and are potentially ruining your organic ranking. While the problem for a lot of companies is that they don't screen which "SEO" company they hire, or their in-house team is as clueless as 99% of link builders out there. If your brand isn't even attracting any links at all you're NOT DOING IT RIGHT. While we're not against building...

January 8, 2013

A Look at Advanced Web Ranking

I can't remember why I even chose to download it again - it might have been Aaron Wall's face looking at me telling me to do it - but I found myself downloading a trial copy of advanced web ranking and setting up a new project with it. First Impressions I definitely did get a little bit overwhelmed when I opened it; probably the same reason I hadn't fully committed to using the software up until this point. Walkthroughs are nice and...

October 24, 2012

CognitiveSEO Gets Put To Work At Linkbuildr

My apologies to the CognitiveSEO.com staff, and mostly to Razvan who gave our team some hardcore use of their seriously well thought out tool suite. We played around with the old version and now their freshly updated toolbox of digital delights and loved it so much we stuck half of our clients on the platform. I will mention first and foremost that I was in no way paid to write about the tool, and Razvan told me to be as...

October 23, 2012

Let's Talk About "Future Bait"

So WTF is "Future Bait" and is this quite possibly the creepiest post title in SEO history? Well to start, it's definitely a term I'm going to try and coin (aka make up) here. It's something we employ here as a tactic at Linkbuildr, although I never put too much thought into it until I talked with Jason Acidre (@JasonAcidre) and Jon Cooper (@PointBlankSEO) on their blogs about it, and then subsequently mentioned it in one of our latest...

October 16, 2012

Linking For More Powerful Social Media Profiles

We just got done working with a client who was on a 6 month contract with us to help launch and keep afloat a new business in a local market. This company went through all the good stuff, and while this is not a local SEO post by any means, we're going to cover something that's often overlooked and left out in an inbound marketing campaign. So what am I talking about? Well, I'm not sure if it has...

October 16, 2012

Google Link Disavow Tool Launches

  A lot of people have been screaming and bitching about Google launching their link disavow tool and well folks, it's finally here. Matt goes on to say that "most people shouldn't need to use this", unless you've been mass spamming and using blog networks etc etc etc. I will be doing a video soon for our new inbound marketing podcast where we use the tool to clean up a test site we had hit on purpose, and we'll see what...

October 11, 2012

Broken Link Finder Tool From Citation Labs

Garrett French seems to have 48 hours in his day, seriously. He runs the well known firm and software company Citation Labs, manages to write tons of great content and here we are with another really helpful tool. The Broken Link Finder (BrokenLinkBuilding.com) is a comprehensive and time saving tool to tackle one of the best link building methods publicly known. "There is a gold mine of 404s out there ready to be prospected. Let the 404 Gold Rush Begin!"   I know...