Blog

October 11, 2012

Spam Still King In Google SERPs

So we've had a Panda, Penguin and EMD update all within the past 30 days, the Google search results should be pretty clean right? We most definitely shouldn't be seeing link spammed, keyword stuffed, EMD based 3-5 page max websites ranking for some of the most lucrative keywords...

October 9, 2012

Google Adds To Their Link Schemes Page

I recently noticed that Google has added some more rules to their Link Schemes page, so I thought I'd alert others and break down what I see that's new. While I'm happy to see some more clarity in what not to do link building-wise, there are still a lot of unclear tactics left off the menu. I can tell you from experience that not a whole lot of people have read this page, and as someone who does inbound marketing, you...

October 5, 2012

Stop Building Links And Start Attracting Them

Since the year is getting close to being done, I thought another large link building post is in order - although we could have called it "Attracting Links in 2013" just as easily. To be honest, there isn't a whole lot of new information out there so I'll do my best to recap on everything that's been working great for our clients. It has been the craziest year for inbound marketing companies, mainly due to all the hype surrounding Google's...

October 2, 2012

Start Choosing the Most Profitable Link Prospects for Guest Posting

Choosing which link prospects will provide the best return on investment is an overlooked element in the link building industry. Too often, the single factor when weighing profitability of a link prospect is domain authority. In fact, SEO agencies have been known to pay freelancers to link build -- with compensation solely based on DA...

September 19, 2012

Building Social Media Profiles For Fun & Profit

Building a targeted social media follower base is no easy task. However, there are certain ways to speed things up and get a quick ROI for your time spent. It's really hard to see the value when you're starting out, especially when trying to get upper management to put good money and manpower towards the cause. It's one of the toughest areas we have with our clients as they hate waiting for results, and really they should only be using...

September 13, 2012

Launch Bait: Getting Links Right From The Start

One of the most important events for any business is of course its launch, and as we all know, it can either go really well or be a total flop. I love looking at new startups do their thing in the first few stages of existence and you can really learn a lot by looking at their link profile. The amount of links that are possible to nab in this time period will really help establish your new brand's trust...

September 12, 2012

Google Penguin Recovery Case Study

Lucky for us, we've never targeted anchor text or sought out links from questionable sources for our clients. Since the Google Penguin updates started we've had an *insane* amount of new clients seeking our help and since we only take on a dozen clients at a time, we were not able to take a lot of the extra work. We did, however, have one  brand, very well known in its vertical, pursue me quite aggressively for help until I finally caved....

August 29, 2012

Penguin Friendly Link Building Scams!

I feel really bad and scared for the businesses out there who know they need to get "SEO" done, and most of them only hear everyone chanting about "links links links". The scary part is 99% of the providers out there are offering total and utter garbage in regards to quality, creativity and most importantly something that is not against Google's TOS. I get messages all the time on LinkedIn and the latest one inspired me to do this quick...

August 21, 2012

Wikipedia Link Leads to Unnatural Link Warning

Scary title to say the least and while you may be smelling the stink of link bait in the air, I assure you it is as it sounds. I don't like to cover news from other websites but in regards to link building, I'll make an exception. This WebmasterWorld thread showcases a scenario I would have never thought could and would be a problem. Basically, this webmaster had his site included naturally to Wikipedia and then that page, including the...

August 14, 2012

ViralHeat Now Tracks Pinterest Analytics

  I know a lot of you businesses out there are playing with Pinterest a lot lately and thought you may find this of interest. ViralHeat is one of my favorite web apps for tracking social media use around our clients and my own brands. Take a look at what they've got going on now and I really urge you to try out their free service to see if it fits your marketing needs. ...