22 Apr Tips To Grow Your Newsletter Email List Fast

Many companies and marketers have stated that one of their biggest goals is to increase their mailing lists. These days, most of them are trying to engage their customers, and interact with them. Quality lists have overtaken over lists built based on quantity. So what important steps must companies take in order to get a larger number of mailing addresses from their customers that are real and not just made up at the moment? The first and most important thing for companies...

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08 Apr Turbo Charge Your Guest Posting

Being a blogger may like a pretty lush job on the surface. They get to voice an opinions whenever they feel like it. It's essentially the ultimate form of venting. There is a catch. As a blogger, we need to make our content useful. It's not just about writing something, but rather writing something people want to read. Beyond great topics, we need to make the articles useful. So how do we do that? When you are a blogger, it doesn't...

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19 Sep Building Social Media Profiles For Fun & Profit

Building a targeted social media follower base is no easy task. However, there are certain ways to speed things up and get a quick ROI for your time spent. It's really hard to see the value when you're starting out, especially when trying to get upper management to put good money and manpower towards the cause. It's one of the toughest areas we have with our clients as they hate waiting for results, and really they should only be using...

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17 Jul Rick Steves and How To Correctly Build a Brand

I've been a HUGE fan of Rick Steves for over 10 years now and it's finally dawned on me that I love the man for more than his amazing Books, DVD collection and podcasts: Rick Steves has built an empire doing what he LOVES and, in terms of building a brand, he's done just about everything absolutely right. Rick may be the dorkiest travel man in the business yet he can teach us all a lesson in personal branding at...

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21 Apr Taco Bell Loves 420

For some reason the topic of Marijuana is so demonized so most brands will stay far from it. Being from British Columbia, the plant is engrained in our culture and is no different from having a couple beers with your friends...

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12 Mar POF.com Removes Viewed Me Feature = Lessons In Branding IRT

So a trending topic today today was how pof.com (Plenty of Fish) removed a free featured and has taken into their paid member only section. I wanted to mention it because there are businesses thinking about doing something like this right now, and there will be more in the future. So what happens to a brand when they try and take something which they offered for free, separated them from their competitors and was most likely a key ingredient to...

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24 Feb New Business Cards Are In

  It's the little details that can set your business apart and while we're not obsessed about our business cards like a scene out of American Psycho, we were overly stoked about these. Our in house graphical ninja Lindsay Anne put her design talents to work and came up with this new design. We'll be expanding it into the rest of our material soon enough and I couldn't be more pleased with the outcome. Our clients who have used her talents...

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11 Feb Olive Garden Doesn't F#$@ Around

  Pure Branding Gold   I have no idea if this is fake but it was a hot discussion on Reddit this past week. I for one hope it's real as it would be one helluva PR stunt. A lot of brands are not against pulling off a stunt like this although they're quite family oriented so I can see how this may be a photoshop. Despite that factor, this image has been the talk of the town and it has inadvertently brought...

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21 Jan Nike Continues Branding Dominance with #MakeItCount and @NikeFuel

Nike and their long-time agency Wieden+Kennedy have never missed a game, lost a round, missed a shot or any other winning sports analogy you can think of when it comes to branding and marketing. W+K was actually formed as a result of Dan Wieden and David Kennedy taking Nike as their first client, after they left mega-agency McCann Erickson in the early 80s. Since then, Nike and W+K have had only victories in their ilustrious track record together and have never failed...

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30 Dec Deadmau5 + Nokia In London Launch The Lumia 800

With the launch of the Nokia Lumia 800 they sourced deadmau5 to drop some serious branding magic on the world in London. If you want a top notch example of branding that's going to bring you serious attention both in the real world and the social, here it is. This event drew in a massive crowd that sparked thousand of user videos, blog posts, newspaper and magazine mentions, pictures, TV buzz, radio buzz...

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