27 Dec 2012 ADDY Awards Commercial

  I just caught this promo video calling for entries into the ADDY Awards and couldn't get but think this should already be the winner. This contest is open to students, professors and agencies of all sizes and the only thing that matters is creativity. If you want to take part you can drop off your entry to the Miami International University of Art & Design 1501 Biscayne Blvd., Miami, Fl 33132. You can alsoenter by going to http://www.addycompetition.com....

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17 Dec Ron Paul 2012 Viral Video Marketing Effort

  Ron Paul being what seems the only candidate with a heart and brain(and non corporate ties) running on both sides of the idiot fence, his message is not his only strong point. He's the only candidate with a strong social media push from supporters and his camp and this video is a brilliant example of doing things right. Sadly the mainstream media treats him like the handicap kid in school stuck in the far back corner. Well, before I go...

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13 Dec Sockos Commercial With Blake From Workaholics

I noticed Blake from Workaholics in a commercial for Sockos(thanks to the folks on the Workaholics Reddit) and loved the cross branding. I always talk about "riding the social wave" of other influentials in the social realm, and this is a fresh example of just that. Blake has 111,000 Twitter followers, mad Facebook rep and enough branding power to get Sockos a huge amount of buzz. ...

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05 Dec Building Your Band Brand In A Social World

I thought I'd never see the day I would have a client come in needing promotion for their music. While it's not at all strange, it was just a unique and refreshing client opportunity that I had to jump at. To make things even more fun, it was a Dubstep artist we're all a fan of here at work so we were pretty pumped to take it on. With any music niche you're promoting, social media is most definitely the...

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12 Oct Tracking Social Media With Radian6

We recently helped a hotel chain put together a 6-12 month link building + social media plan and do some training with the staff. I ended up getting a little training myself when they let me loose on their Radian6 account. If you're unfamilair with this social media toolset then I recommend you jump on over to their website after checking out this video. We're going to be doing a lot of social media based contests in the coming year,...

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05 Oct I Just Blue Myself Ben & Jerry's Ice Cream

I know we already wrote about the wicked cool marketing stunt by Ben & Jerry's earlier with their Schweddy Balls, but sh!t just got real. Hot on the trail of news of an entire new season of Arrested Development prior to the movie, it looks like a fan has made a Ben & Jerry's flavour called "Tobias Funke's I Just Blue Myself" ice cream and it's going mega viral right now. This is such a great example of how fans can...

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04 Oct When Consumers Do Your Marketing: A Look At Kimpton Hotels

I'm an avid Reddit user, 5 year club but who's bragging? There are plenty of awesome examples of social media doing great things for a brand without them trying. The other day I came across this highly up-voted post about something one of the Kimpton Hotel's did in response to a customer. With over 1250 comments so far and a few thousand votes, you know this is going to be seen by tens of thousands of people. I hope the...

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02 Sep Twitter's Earthquake Commercial – Snoozfest!

I was expecting a lot more 2.0 humor and pizazz to come from Twitter's commercial but it fell kind of flat for me. You've almost nabbed everyone in the tech/nerd/hipster sphere, and if you're wanting to reach the broader audience, you're going to have to do better than this! The communication power of Twitter is immense and down right useful, so I expect to see something more emotionally moving next time around.   ...

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23 Aug Seth Godin TED Talk On Tribes

This Seth Godin talk he did for one of his TED talks is a real gem and if you somehow missed it, then here it is. I'm a huge fan of his and our slogan kind of hints at that. While most people associate us with building links, we're trying to change that in a big way. It all starts with an idea, and ultimately how you spread that idea to others. Seth Godin is a man you should listen...

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16 Aug Toyota & Bob Burnquist Team Up In New Commercial

Since I'm a Toyota owner/lover/enthusiast (MR2 to be exact) I thought I'd deliver the latest commercial in a series Toyota has been doing. I grew up with a skateboard strapped to my feet as well, so this one featuring pro skater/entrepreneur/awesome guy Bob Burnquist caught my eye. ...

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