19 May Miramonte Resort Social Branding: Luxury Resorts Take Note

Luxury hotels and resorts seem to be a little slow and pokey to embrace social, and sometimes it's hard to get them in a groove as a client. I wanted to showcase a luxury resort we are not affiliate with, and hopefully inspire your team to get caught up. What I liked about the Miramonte, besides its location and amenities, was it's social media efforts on a plethora of social platforms. I also wanted to get across that not everything...

Read More

09 May Jennifer Aniston Heineken Commercial

I'm a sucker for good/bad/rare ads and usually you'll find Heineken in the mix. Obviously with my recent post on their latest advertising wonder, I just had to drum up one more for you folks this week. This one features Jennifer Aniston and while nothing too special, she provides enough star power to build enough brand buzz for the delicious beer company. I promise this will be the last Heineken commercial for a while! ...

Read More

25 Apr Miracle Whip & Pauly D Make For Great Marketing

I recently saw the Miracle Whip ads coming out since I was home over the Easter Weekend. I don't have cable at home, so I sometimes miss these unique ads that hit the cable networks. While Pauly D is only a fraction of the commercial, it's how he was involved that got me interested enough to write about it. Instead of a boring run of the mill ad, Miracle Whip did something very different. The commercial you see below showcases...

Read More

22 Apr Dairy Queen Shaving Bunnies Commercial FAIL

If you're going to attempt to ride the wave of success Old Spice had with their viral commercials, at least do it right. Dairy Queen recently launched an ad with rainbows on fire and bunnies shaving some weirdo who likes like he should be doing the Brawny commercial. While I imagine this commercial will neither increase nor decrease sales, it does however make me question big brand marketing departments heavily. I know I'm forced to talk about it, and that...

Read More

03 Apr Big Brand Video Marketing: Let The Consumer Have Some Fun

Big brands have a huge opportunity to have a little fun with their fans. and perhaps give your viral marketing team a breather. We're all consumers, and some of your loyalists may be armed with an HD video camera, editing skills and the creativity to pull off something amazing. You may find it worth you companies while to dabble in the more socially interactive forms of video marketing. I've seen dozens of big brands do commercial contests, and from that...

Read More

09 Mar Chrysler Drops F-Bomb Via Twitter

While some people would be offended to hear the F-word, most of us hear it on a daily basis so it's no big deal really. When it comes to branding and watching what you say on behalf of your company, then that's a different story. While it looked like the social media team for Chrysler may have accidentally dropped the F-bomb via their Twitter profile, it now is a case of being hacked...

Read More

21 Feb Nissan GT-R Marketing In Germany: Porsche Owners Beware

While it seems we're going to get a lot of branding posts crossed with cars, mainly due to my bias and I'm the only one who writes for the blog so too bad! We do however get to see a lot of clever marketing within this industry, well clever everywhere but North America. With that being said, Nissan wanted to do something special to ignite the GT-R passion in the hearts of Porsche owners. This turned out to be something...

Read More

21 Feb ShoeMoney's LinkControl Debut @ Affiliate Summit West

I just spent some time sifting through the Affiliate Summit West 2011 videos and came across this video. ShoeMoney had to drop the product Vegas style, and that he did. I sadly wasn't able to make it to Affiliate Summit West but would have never guessed that this show was to be put on. I could barely get through it without feeling horribly embarrassed to be watching, but that's not the point. Despite how cheezy this comes off, it got...

Read More

17 Feb Porsche Facebook 911 GT3 R Celebrates 1,000,000 Fans

To those that know me well know that Porsche is my ultimate pleasure. I tell people I'd rather have a 911 GT3 than children, and I still believe that. As a fan of the company, I've recently been quite impressed with how they've taken to social media. This is a company that needs no more branding, but that didn't stop them from (finally) jumping on the social media bandwagon. The Porsche Facebook Page is also a testament to how you...

Read More

05 Feb Linkbuildr @ The Excel Tire Conference

Geoff and I (Ryan) had a blast this weekend with the Excel Tire Company for their AGM. We had the pleasure of speaking to the company about the delights, and blights of marketing online as they shy away from print advertising and media. While we had to talk to a room full of owners and staff who had all ready taken in over 8 hours of meetings, we'd like to thank them for their patience and time. We've been helping their...

Read More