24 Nov Holy Crap Cereal Pwns The Dragons Den

One of my favorite shows in the past few years is the CBC's Dragons Den, something that a lot of Americans may not have heard of. There was a spin off called The Shark Tank which most of should know about. Either way, it's a show where entrepreneurs pitch their business ideas to the Dragons for a cut of their action. This past week a local company to us here in BC pitched their healthy cereal called Holy Crap, and...

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14 Nov The Sun Does Old Spice Commercial Parody..For Men

I won't go much into this other than the example of more great branding, this time The Sun's Page 3 is leveraging a little spice to grab the attention of the world. I'm sure you all saw Sesame Street's adaption using Grover, which was brilliant, and now The Sun has done what I was hoping someone would do...

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28 Oct Antoine Dodson's Sex Offender App Commercial

While I'm all over the map when it comes to branding your business, I'm trying to keep up with all the tactics going on these days. Youtube "sensation" Antoine Dodson has somehow become famous, and I'm sure you've seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me...

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26 Oct Atomic Tom Performs With iPhones On The NYC Subway

The phone wars are taking it to the streets these days and while this isn't the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I'm a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC...

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26 Oct Let Your Customers Do Your Marketing

In a world of unstoppable social media you have to sometimes sit back and let your brand take off. For large corporations, this can be an easy task due to the amount of fans out there armed with a video camera and some wifi. In this case, McDonald's got some free advertising from the The LOL Boys in form of a little rap track parody of Rick Ross's "Hustlin". While the song is slightly NSFW due to language, this shouldn't...

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23 Oct Foursquare Space Station Check In = Linkbait!

The first Foursquare check-in from space was completed by astronaut Douglas Wheelock just the other day. In a world of PR and viral marketing it has become quite a bit harder to get heard, so when you can blast a message from space you know the world will tune in. While Foursquare battles the location based check-in war, it seems they just got a massive PR spike thanks to this interesting event. Gizmodo broke the news for most and it...

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21 Oct Tequila Avion Brand Update

I just thought I'd check up and see what has been going on with Tequila Avion since I last blogged about the sheer marketing genius going on. The Tequila has been mentioned on just about every celebrity blog, across multiple Tequila only websites as well as a plethora of high quality blogs. Their social media presence hit the ground running, and they're still in the lead. I mentioned in my last post that it would take a while to...

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18 Oct Small Business Branding With Kevin Spidel

Here's a wicked 45 minute lecture on small business branding during the 2010 CenPhoCamp conference which was held in downtown Phoenix. Kevin Spidel does a great job covering what's hot and not, as well how do build your small business in these tough times. Everyone here at Linkbuildr has built this company from the ground up and love to share information. This is the kind of lectures I wish I could get out and do, so for now I'll stick...

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16 Sep Tequila Avion + Entourage = Big Brand Linkbait

I end up watching a few shows here and there in my downtime and always enjoy Entourage for its blatant but workable product plugs. There has been a lot of talk lately about building brand links, and I thought we could dig a little deeper into that using the show. If you've been following the latest season, Turtle has been trying to make his next business venture with Tequila Avion. It's a new luxury brand on the market, and has...

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