19 Feb Burger King's Twitter Hacked = Link Bait Goldmine

burger king twitter hack

So we often hear that no press is bad press and in the case of Burger King’s Twitter hacking they certainly will come out on top. While a lot of nefarious things were mentioned and done on the account no one will really care, so in the end Burger King will definitely enjoy the buzz.

The reason I hope they don’t care? No one will remember this in a week and during that time, I imagine the will get thousands of links and social followers because of it…so what’s the big deal? Let this sink in and be a lesson on how to turn a bad thing into something good.

If I were them, I would also try and get interviews from highly authoritative places about the incident and perhaps talk about brand image and or social media security…it’s kind of a snooze fest but I imagine a lot of publications are looking to talk to someone over there while the news is hot.

Just take a look at the social buzz via Topsy:

burger king hacked twitter
 
News sites were also picking the story up like crazy:

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So you get the idea eh?