While I am a little late posting this video from SES London 2009, I might as well put it up for those who haven’t seen it either. I really need to get my team and I out to one of these, especially out there in the UK. Dixon Jones says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.