11 Feb Do EMD's Still Work?

A hot topic in the past year has been whether or not EMD's still work and if you should bother with them. The answer is highly debated yet I've never seen someone bring up actual search results to give examples. There are a few different reasons why you'd want an EMD, but if you're planning on building a real brand then don't put all your eggs in this basket. The big reason they're so sought after are due to the affiliate...

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21 Dec Google+ Brand Pages Ranking In Google

Google+ brand pages are now showing up ranking just below the main websites for some brands but not all yet. I'm obviously not the first to realize this but I want to prepare your minds for when their posts are going to outrank most other sources on the web. Huge brands with insane amounts of followers are going to have a major advantage dominating the SERPs. I know a lot if you folks think the "social network" isn't going any...

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06 Dec InfoBarrel Steps Up Local Content Marketing With Easy Google Maps

Our buddies over at InfoBarrel have introduced a new element for their hosted content we’d like to share with you. This one improves their content’s local effectiveness with an easy way to throw in Google Maps. If haven’t used InfoBarrel or stumbled across some of their content on Google, let me fill you in. They’re a popular content hub built on submitted content that’s all human reviewed to keep the quality high. Unlike many automated content hubs that were full of...

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25 May Coffee Shop Marketing Strategies In A Social World

The one thing I know well besides marketing and branding online is coffee shops. I spend a great deal at Starbucks, other chains and the local independent stores and have seen it all. One of the smaller coffee shops here in Victoria asked me for some help after getting to know the owner over the course of the last six months. I decided to make a deal/bet with the owner that if I could increase sales a certain amount, I'd...

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27 Apr Ace Hotels: Boutique Brand Building and Inbound Marketing Case Study

I spend plenty of time following fashion, travel and hospitality blogs in between the time I’m not actually travelling or shopping, this all of which falls under “reconnaissance” for related Linkbuildr clients (so I’m technically working, if anyone asks). One boutique hotel with stellar online visibility is the Ace Hotel brand, catching my eye on a number of occasions over the last year. The Ace Hotel brand has a focus on their patron’s experiences, and they bring this to them...

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