19 Feb Burger King's Twitter Hacked = Link Bait Goldmine

So we often hear that no press is bad press and in the case of Burger King's Twitter hacking they certainly will come out on top. While a lot of nefarious things were mentioned and done on the account no one will really care, so in the end Burger King will definitely enjoy the buzz. The reason I hope they don't care? No one will remember this in a week and during that time, I imagine the will get thousands of...

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23 Oct Let's Talk About "Future Bait"

So WTF is "Future Bait" and is this quite possibly the creepiest post title in SEO history? Well to start, it's definitely a term I'm going to try and coin (aka make up) here. It's something we employ here as a tactic at Linkbuildr, although I never put too much thought into it until I talked with Jason Acidre (@JasonAcidre) and Jon Cooper (@PointBlankSEO) on their blogs about it, and then subsequently mentioned it in one of our latest...

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18 Apr Link Bait Title WIN Via Jalopnik

  Not really much I can write about this other than take notes as this title has turned boring auto news into a hilarious and a little distasteful topic. So many companies don't have the balls to attempt this form of humor but if you're not ready to let your hair down in marketing, you're not going to get very far. My hat goes off to the writers over at Jalopnik and the whole Gawker crew in general...

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16 Dec Tracking Social Media Trends For Awesome Link Bait Ideas

Writing link bait is one of the most fun aspects of link building and it takes a certain eye to do it right. Keeping on top of what's trending is so very important and can lead to some quick and easy link bait ideas, even if you're not a superstar writer. Knowing the trends is always a good asset to any marketing team and you'd be shocked at how many companies simply aren't paying attention. I use a variety of...

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21 Nov Interactive Infographics: The Future of Advanced Link Baiting?

In the web space, infographics are still one of the best and most cost-effective marketing strategies to build hundreds, even thousands of links to your website. It's actually quite amazing how viral a well-designed piece of information can become – especially on platforms like Twitter. Over the last 12 months or so, I've watched web agencies (particularly small to mid-sized firms) explode into the industry spotlight all because of a clever infographic that was shared and reposted by the right kind...

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04 Nov Starbucks Holiday Cups Out November 1st x Links Followed!

I'm currently writing an article on how big brands can score tons of links just by doing regular updates. I'm a Starbucks junky so I noticed the red holiday cups out and about first thing November 1st, and then I saw the news about it. I thought it would make for a quick but thought provoking post about how large companies can score links with ease. I also took a picture right now of my delicious Christmas Blend for those...

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11 Aug Infographic Marketing Strategies For Links & Brand Buzz

Marketing your infographics properly is a sure fire way to snag natural links, build brand buzz and gain social media followers. It's a form of content creation that is relatively inexpensive to do and can continue to bring in links for years to come. The latter aspect really gets me excited because I've seen some crazy good links come in a year later from some great topical link bait. There's no doubt that infographics have become the most widely used...

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29 Jul Whitehouse Twitter Drops The LOLZ

While the Whitehouse will rarely answer a tough question, the jokes were certainly a flying this week via their Twitter account. Their Twitter team went a little viral this week when they they dropped the rickroll on Twitter user Wiggsd, and I imagine he loved it! A lot of people were annoyed that this happened, while I think it's fun an a prime example of good social media participation. I imagine all the news brought them in a hefty amount...

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01 Jun Augmented Reality: The Future Of Link Bait & Viral Marketing

I'm betting big on augmented reality being the next best thing in viral and link bait marketing, in fact, I'm betting huge! The concept is quite simple and for those of you who don't really know what augmented reality is, then I suggest you get reading. I think it's safe to say that this is the next big revolution in mobile marketing, branding and selling. I also believe this technology is going to change the way our world is seen...

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