18 May Sofitel: Any Press Is Good Press?

With the recent shenanigans with IMF director at the New York Sofitel, you'd wonder how bad is all this for business. I know it's a touchy subject, this is why I have zero opinion on what happened, but more so one about how badly this will effect business for them...

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12 Apr Repairacar's Dream Job Is Awesome Link Bait

I just love it when I get a chance to cover awesome examples of link bait in the wild, and this time it wasn't really intended to be link bait. I'm a daily reader of Autoblog.com and came across this post about how Repairacar.co.uk's latest job offer is a dream position that is going to become reality. The job is basically picking up and returning people's amazing exotic and luxury cars to and from the shop. What gets even better,...

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16 Mar Hennessey Performance: Cadillac Wagon vs GTR R35

While the auto world has been chatting up a storm over a video put out by the fine folks at Hennessey Performance, they've been lapping up the exposure. While you folks are in for another motorsport marketing example from me, and this won't be the last but I'll at least keep it short. They pitted their latest beast of a creation, their Cadillac wagon vs my personal favorte, the Nissan GTR. They ran the car on slicks against last years...

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03 Feb Snowmageddon For Building Links

While the US is getting pounded by snow left, right and center, how many businesses are taking advantage of it? There are plenty of you out there who would benefit from this situation. Products that come to mind are candles, blankets, battery powered heaters and so forth. I'm making this post as more of an inquiry to our readers, I'd love to see who actually saw it as a business opportunity? There is a whole host of opportunities to take advantage...

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25 Jan 3 Places To Launch Your Link Bait

In this day and age it is becoming increasingly more difficult to go viral. This is especially true for companies to overcome the feel of spam which means creativity is your only weapon. Comedy is usually the best weapon, and creating the content isn't the easiest of tasks. Old Spice obviously hit the nail on the head with their commercials and ran with it just long enough to keep the brand in the minds of millions. They'll most likely never...

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25 Jan Interview With Jordan Kasteler On Link Bait Tactics

Here's a great interview with Jordan Kasteler of Blue Glass (formerly Search & Social) where he gives a huge list of link-baiting ideas. It isn't easy to go viral these days, but there is more ways than one so pay close attention to what Jordan has to say. Creativity is key here, and this video interview at Pubcon certainly reminded me of the variety of options a company has to play with. Good luck and if you get stuck, you...

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