16 Oct Google Link Disavow Tool Launches

  A lot of people have been screaming and bitching about Google launching their link disavow tool and well folks, it's finally here. Matt goes on to say that "most people shouldn't need to use this", unless you've been mass spamming and using blog networks etc etc etc. I will be doing a video soon for our new inbound marketing podcast where we use the tool to clean up a test site we had hit on purpose, and we'll see what...

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11 Oct Spam Still King In Google SERPs

So we've had a Panda, Penguin and EMD update all within the past 30 days, the Google search results should be pretty clean right? We most definitely shouldn't be seeing link spammed, keyword stuffed, EMD based 3-5 page max websites ranking for some of the most lucrative keywords...

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09 Oct Google Adds To Their Link Schemes Page

I recently noticed that Google has added some more rules to their Link Schemes page, so I thought I'd alert others and break down what I see that's new. While I'm happy to see some more clarity in what not to do link building-wise, there are still a lot of unclear tactics left off the menu. I can tell you from experience that not a whole lot of people have read this page, and as someone who does inbound marketing, you...

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05 Oct Stop Building Links And Start Attracting Them

Since the year is getting close to being done, I thought another large link building post is in order - although we could have called it "Attracting Links in 2013" just as easily. To be honest, there isn't a whole lot of new information out there so I'll do my best to recap on everything that's been working great for our clients. It has been the craziest year for inbound marketing companies, mainly due to all the hype surrounding Google's...

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02 Oct Start Choosing the Most Profitable Link Prospects for Guest Posting

Choosing which link prospects will provide the best return on investment is an overlooked element in the link building industry. Too often, the single factor when weighing profitability of a link prospect is domain authority. In fact, SEO agencies have been known to pay freelancers to link build -- with compensation solely based on DA...

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13 Sep Launch Bait: Getting Links Right From The Start

One of the most important events for any business is of course its launch, and as we all know, it can either go really well or be a total flop. I love looking at new startups do their thing in the first few stages of existence and you can really learn a lot by looking at their link profile. The amount of links that are possible to nab in this time period will really help establish your new brand's trust...

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12 Sep Google Penguin Recovery Case Study

Lucky for us, we've never targeted anchor text or sought out links from questionable sources for our clients. Since the Google Penguin updates started we've had an *insane* amount of new clients seeking our help and since we only take on a dozen clients at a time, we were not able to take a lot of the extra work. We did, however, have one  brand, very well known in its vertical, pursue me quite aggressively for help until I finally caved....

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21 Aug Wikipedia Link Leads to Unnatural Link Warning

Scary title to say the least and while you may be smelling the stink of link bait in the air, I assure you it is as it sounds. I don't like to cover news from other websites but in regards to link building, I'll make an exception. This WebmasterWorld thread showcases a scenario I would have never thought could and would be a problem. Basically, this webmaster had his site included naturally to Wikipedia and then that page, including the...

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10 Jul Link Spam In The Wild – Post Penguin

Penguin has been in play for a while now and everyone is afraid to build links, well, except for the people who have dipped their toes in the post-penguin water and know what still works. It all depends whether you're wanting your business to last in the SERPs for a while or just a short stint. The link spammers out there who target the usual big money keywords are still at it and are ranking in the top 10 faster...

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