12 Aug Link Research Tools Review Part 1: Backlink Analysis
This is the first in a series of posts covering the little awesome tools that make up the LRT in its entirety. Chris Cemper and his team (Christine big thanks) were gracious enough to let me test these tools out for months now. I’ve been using them on a daily basis and at this point they’ve sunk in as an extension of my link building subconscious.
We’ll be looking at the backlink analysis tool first up because it’s what we’re all here for, the rest is just a mind blowing concoction of tools for link ninjas(and we’ll be getting to those shortly). The first thing I’ll mention are the reports that come out. Why? Well, if you’re like me and read a lot of link data you like something easy on the eyes. The spreadsheets that you can download are really one of my favorite aspects as I don’t need to dink around with anything. This is especially great for clients because I can just fire it off and they can understand what’s going on.
Starting A Campaign:
As you can see from the picture beow, you have a few options from domain, page and analysis internal page backlinks. For this post I’ve ran LRT on our Twitter profile to see what links to it. We’ve built a lot of links to it through online apps, business profiles and other random places that it just gets picked up. Do this to some of the most followed accounts and you’ll really see some interesting things.
This is where you can plug in your OSE API key and get that data juicing in. So again, for the download data link coming up we went with analyse page backlinks because I don’t have 2 hours to wait around for it to accidentally run the Twitter.com domain….oh my that would be a doozy. As you can also see, you have an option to upload your own backlinks from other sources in a few different formats which is really handy. So the link below is the report of our Twitter account, so check it out
Metrics You Can Run:
In this social day and age, you’re going to want social metrics as well right? No problem for LRT! You have just about everything covered here so you can quickly get the data you need and please yourself, or your client. The only downside to running these with every backlink report is it can slow down the process. If you have a big site it can reall take its time, but you can set it and forget it which makes it no big deal really.
Check it out;
That’s all there is to this part of the LRT and I’ll be covering another aspect of the tool again here this week. If you have any questions about the program, feel free to drop them in the comments below. I know I got access to this for free, but if I had to pick one negative feature it would be the price. I think it’s a little steep but then again there is API access fees, CPU/server/bandwidth costs so it can add up for them on their end. It’s definitely more for a team/company/brand to utilise and it’s something I’d highly consider. The day pass is a great way to check it all out though.