31 Aug Local Link Building Strategies

Local links for businesses are a coveted item and fulfilling an effective local link building campaign can be a daunting task but it doesn't have to be. Since we do a lot of real estate SEO, we spend a lot of time in the local netherworlds and have a few great ways to generate some link gold (awwwwww yeaaaaaa). The great thing is that you can absolutely dominate your local niche if you do a few things right. Our ideas...

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13 Jun Starbucks Does Local Marketing Just Fine

I get flack for enjoying Starbucks because it's not considered "cool", but for a large corporation, they sure do a great job of keeping customers happy. I'll also gladly admit I like some of the roasts they offer, and sorry to the other coffee shops out there. I just sometimes don't have pants skinny/tight enough, nor a Macbook to enter your store with to fit in. While getting my fix this morning at the Mayfair Starbucks, I was rewarded with...

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01 Jun Zillow iPad App

Real estate agents who want to take advantage of Zillow's viewer base now have an even better reason to jump on board. The Zillow iPad application is one of the slickest real estate apps I've seen to date, and it's a powerhouse of a marketing tool. Besides showcasing your listing, the viewer gets a plethora of data on the surrounding area which makes it ideal for home buyers on the go.  ...

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19 Mar Google Place Pages Keynote @ SMX West

While I'm not seeing too many videos hit Youtube for SMX West, the few that have hit the digital streets have been enjoyable thus far. I just finished my morning medium roast at Starbucks here in my parents hometown, and during that I managed to take in this video by Brian Fitzgerald. Local search for local businesses is un-ignorable although we see that most businesses are doing just that, so hopefully this keynote by Brian gets you thinking and gets...

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11 Feb Smarter Classifieds Marketing For Real Estate Agents

I wanted to get into an older form of marketing agents either do a lot of, or stopped after getting discouraged from poor results. Classified sites are still a great way to bring in leads, I just think agents need to do it a little smarter. I'll do my best to keep this post brief because once you get the gist of what I'm saying, the ideas will be a flowing! Remember to check in every day as we're having...

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23 Nov Real Estate Social Media, Real Time and Location Based Marketing Tactics

I imagine the last thing real estate agents want to hear is that there are more marketing strategies to implement this year. I know how much time I put into my online and offline marketing efforts, so I feel for other agents out there trying to keep up. I'll do my best to not overwhelm you folks, but instead help build a solid foundation towards your social media strategies. It's no secret by now that real time search and marketing are...

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14 Jun Check.in For The Location Based App Freaks

I had thought with the advent of Twitter that my time was now doomed. Not only did I have to blog, handle clients, make videos and write reports. But, now I have to manage my location based apps to make sure I have a decent following. There's no doubt that Foursquare, Facebook, Gowalla and Yelp are seeing huge growth from location based check-in apps. Businesses of any size should have already started marketing any of these platforms because local search...

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18 May Foursquare for Business Marketing & Local Search Domination

Foursquare is going to be the biggest force in the top 10 for businesses within the next year, so get ready for new marketing opportunities. Businesses are already scrambling to work with the Foursquare API, and I'm already seeing local business search domination in play. I wanted to showcase some ways you'll be able to socially do business, and this is only with Foursquare. Imagine the reach you'll get by dominating Gowalla as well, but that's another post coming up...

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