23 Feb Audit Your SEO Firm Before You Hire

99% of the "SEO" firms out there are nothing more than petty link spammers that have no clue how to do anything of value. Sadly most of them have no clue that what they're doing is against Google's TOS. So many real brands hire these snake oil providers because they themselves are not on the up and up. If your brand offers nothing worth linking(or worth socially sharing) to then please stop every marketing tactic you're currently doing and refocus. I...

Read More

28 Dec Detected Unnatural Links Notice From Google

No we didn't get a notice of detected unnatural links but more and more people are these days and I expect this to ramp up a lot more in 2012. As I've stated many times, I've got my ear to the ground and a lot of the webmaster/affiliate forums are bringing up threads with this message. Google's war on link spam is like America's "war" on drugs - it's a big fat fail boat year after year. The biggest hole...

Read More

06 May Donations As A Link Building Tactic? Be Careful

A recent thread in GWC made me remember that donations are an often tactic used by companies with a lot of link money to burn. They're usually pretty safe from Google's clutches, but they're also a huge risk. I was doing some backlink analysis for someone in a thread who had got stung with a -50 filter, and saw some not so good links. I was quite surprised to see a company of this high standards pulling this off, so...

Read More

20 Apr Panda Update Is Working For Us Against OneWayLinkBuilder.com

OneWayLinkBuilder.com has been scraping not only our blog content, but Vertical Measures blog as well. I've asked many times through many streams and nothing was done about it, well, not until Panda anywho. We've implemented Google's original source meta tags, blocked the scrapers via .htaccess but that didn't stop them there. They take our content fully, rip out the links and the images which is really down right rude.  Since Panda is supposed to throw down thin, duplicate and weak...

Read More

22 Mar Link Building Freelancer Threatens A Client!

I was doing my morning help over at Google's Webmaster Central and came across this somewhat scary post. I imagine many of you have hired a freelancer from one of "those" sites in the past, and I imagine most of you learned an important lesson. Those freelancers are mainly building junk/spam links, and it shouldn't surprise you. While I imagine this happens more often that I'd like to know, there was some great info by a Google employee on the...

Read More

18 Mar Google Owned Like.com Outranked By Content Scrapers Post Panda

We're currently in the middle of submitting a clients feed to a few product comparison search engines, and I stumbled onto something slightly amusing. Like.com, which was acquired by Google, has a bunch of (really lousy) content basically to just internally link their key product pages. While I know this has been in place long before the big G got in there, so it's more of just an amusing blog post to peek at. By the recent Panda update, the...

Read More

12 Feb JCPenny Caught With Paid Links?

I just enjoyed reading the long and well done report by the NT Times on the black hat hi-jinx JCPenny has been tangled up in. I don't need to chat much about it as they went 5 pages deep into uncovering what was going on. JCPenny, by the looks of their Alexa, did quite well this last holiday season! This is a good warning to all big brands not to game their links and stay away from any anchor text filters...

Read More

27 Jan Content Scrapers Outranking Your Website? You're Not Alone

As I went off yesterday about Google going after content scrapers and low quality websites, I also should have gone into this topic a little more. Our site gets scraped by a few sites and while it is getting better, I'm still finding posts I wrote a week or two ago getting outranked by the scraper site. This pisses me off to no end, and I don't need any more stress in my life that's for sure. Matt Cutts has stated,...

Read More

25 Jan 20,000 Links For $250 Please – What The F$%!

For those of your who enjoyed taking a gander at the hilarious post we wrote in November titled "Can I Get 5000 Links Please", I bring you an even better one. The freelancer sites are littered with the craziest link building offers one can find. No legit company in the world would be out trying to snag deals like this, but instead these are affiliate marketers going after spam links. This one in particular caught my attention on Twitter and...

Read More