17 Jul Rick Steves and How To Correctly Build a Brand

I've been a HUGE fan of Rick Steves for over 10 years now and it's finally dawned on me that I love the man for more than his amazing Books, DVD collection and podcasts: Rick Steves has built an empire doing what he LOVES and, in terms of building a brand, he's done just about everything absolutely right. Rick may be the dorkiest travel man in the business yet he can teach us all a lesson in personal branding at...

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12 Mar POF.com Removes Viewed Me Feature = Lessons In Branding IRT

So a trending topic today today was how pof.com (Plenty of Fish) removed a free featured and has taken into their paid member only section. I wanted to mention it because there are businesses thinking about doing something like this right now, and there will be more in the future. So what happens to a brand when they try and take something which they offered for free, separated them from their competitors and was most likely a key ingredient to...

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11 Feb Olive Garden Doesn't F#$@ Around

  Pure Branding Gold   I have no idea if this is fake but it was a hot discussion on Reddit this past week. I for one hope it's real as it would be one helluva PR stunt. A lot of brands are not against pulling off a stunt like this although they're quite family oriented so I can see how this may be a photoshop. Despite that factor, this image has been the talk of the town and it has inadvertently brought...

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21 Jan Nike Continues Branding Dominance with #MakeItCount and @NikeFuel

Nike and their long-time agency Wieden+Kennedy have never missed a game, lost a round, missed a shot or any other winning sports analogy you can think of when it comes to branding and marketing. W+K was actually formed as a result of Dan Wieden and David Kennedy taking Nike as their first client, after they left mega-agency McCann Erickson in the early 80s. Since then, Nike and W+K have had only victories in their ilustrious track record together and have never failed...

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30 Dec Deadmau5 + Nokia In London Launch The Lumia 800

With the launch of the Nokia Lumia 800 they sourced deadmau5 to drop some serious branding magic on the world in London. If you want a top notch example of branding that's going to bring you serious attention both in the real world and the social, here it is. This event drew in a massive crowd that sparked thousand of user videos, blog posts, newspaper and magazine mentions, pictures, TV buzz, radio buzz...

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27 Dec 2012 ADDY Awards Commercial

  I just caught this promo video calling for entries into the ADDY Awards and couldn't get but think this should already be the winner. This contest is open to students, professors and agencies of all sizes and the only thing that matters is creativity. If you want to take part you can drop off your entry to the Miami International University of Art & Design 1501 Biscayne Blvd., Miami, Fl 33132. You can alsoenter by going to http://www.addycompetition.com....

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25 Dec Best Buy Online Checkout Waiting Room? Whaaaa

I was browsing Reddit while sitting on my overly fed arse here on Christmas day and came across this form a Best Buy shopper. I imagine that Best Buy is getting their fair share of shopping traffic all month long, but never ever have I seen a "waiting room" for an online store. I'd love to hear from them or someone else who knows why this is needed. ...

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22 Dec 5 WTF Fiverr Gigs I Kind Of Want To Try

Fiverr is an awesome addition to the marketing world. You can get everything from promo videos to the crappiest link building packages on the planet. There are a lot of strange and unique Fiverr gigs and I thought it would make for a decently interesting post. I have not used any of these gigs but spent some time sipping coffee and sniffing out these weird gigs. There were a boatload of them as well, and I picked what I thought...

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23 Aug Seth Godin TED Talk On Tribes

This Seth Godin talk he did for one of his TED talks is a real gem and if you somehow missed it, then here it is. I'm a huge fan of his and our slogan kind of hints at that. While most people associate us with building links, we're trying to change that in a big way. It all starts with an idea, and ultimately how you spread that idea to others. Seth Godin is a man you should listen...

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16 Aug Toyota & Bob Burnquist Team Up In New Commercial

Since I'm a Toyota owner/lover/enthusiast (MR2 to be exact) I thought I'd deliver the latest commercial in a series Toyota has been doing. I grew up with a skateboard strapped to my feet as well, so this one featuring pro skater/entrepreneur/awesome guy Bob Burnquist caught my eye. ...

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