25 Jul Chip Torres – Crazy Awesome Computer Store Commercial

There are an endless stream of commercials out there, some good, some bad. Some are so bad that they're amazing and that brings us to my commercial post of the day. My Spanish isn't so hot, but Chip was kind enough to lay down the English words for this one of a kind computer store commercial. Thanks to Reddit and our marketing team, we hope to bring some more attention to Chip's talents and his knack for the craziest tech...

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11 Jun Robbins Diamonds Billboard Marketing

I just recently saw this billboard advertisement via Reddit the other day and thought it would make a good post. It's rare that a billboard catches a lot of attention so instead of talk about a viral social media campaign, let's put this into perspective. Robbins Diamonds targets a local area, so an advertisement like this makes a lot of sense. It's also good enough to get some attention on the Internet so really this is a win win. By...

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25 May Coffee Shop Marketing Strategies In A Social World

The one thing I know well besides marketing and branding online is coffee shops. I spend a great deal at Starbucks, other chains and the local independent stores and have seen it all. One of the smaller coffee shops here in Victoria asked me for some help after getting to know the owner over the course of the last six months. I decided to make a deal/bet with the owner that if I could increase sales a certain amount, I'd...

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24 May 2011 Hyundai Equus iPad Owner's Manual – Booyah!

I was really impressed with the work Hyundai did with their latest car when it came to branding, marketing and just the overall product in general. This definitely will be the year that more and more mobile app's for your car will be driven out, so let's take a look at the future that's already here. Besides having your entire Hyundai car manual at your finger tips, this iPad app has a whole slough of features to assist you in...

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09 May Jennifer Aniston Heineken Commercial

I'm a sucker for good/bad/rare ads and usually you'll find Heineken in the mix. Obviously with my recent post on their latest advertising wonder, I just had to drum up one more for you folks this week. This one features Jennifer Aniston and while nothing too special, she provides enough star power to build enough brand buzz for the delicious beer company. I promise this will be the last Heineken commercial for a while! ...

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25 Apr Miracle Whip & Pauly D Make For Great Marketing

I recently saw the Miracle Whip ads coming out since I was home over the Easter Weekend. I don't have cable at home, so I sometimes miss these unique ads that hit the cable networks. While Pauly D is only a fraction of the commercial, it's how he was involved that got me interested enough to write about it. Instead of a boring run of the mill ad, Miracle Whip did something very different. The commercial you see below showcases...

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22 Apr Dairy Queen Shaving Bunnies Commercial FAIL

If you're going to attempt to ride the wave of success Old Spice had with their viral commercials, at least do it right. Dairy Queen recently launched an ad with rainbows on fire and bunnies shaving some weirdo who likes like he should be doing the Brawny commercial. While I imagine this commercial will neither increase nor decrease sales, it does however make me question big brand marketing departments heavily. I know I'm forced to talk about it, and that...

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03 Apr Big Brand Video Marketing: Let The Consumer Have Some Fun

Big brands have a huge opportunity to have a little fun with their fans. and perhaps give your viral marketing team a breather. We're all consumers, and some of your loyalists may be armed with an HD video camera, editing skills and the creativity to pull off something amazing. You may find it worth you companies while to dabble in the more socially interactive forms of video marketing. I've seen dozens of big brands do commercial contests, and from that...

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23 Mar Link Building Reads For The Last Bit Of March

Since I'm due in meetings and what not, I thought I would do a quick round up post to all the latest and greatest posts on link building and other things. There's always so much great content flying around on any given week, so it's sad I can't get to this more often. As always. I love it when you leave links to great articles I missed in the comments, so by all means go to town on that. This...

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