09 Mar Chrysler Drops F-Bomb Via Twitter

While some people would be offended to hear the F-word, most of us hear it on a daily basis so it's no big deal really. When it comes to branding and watching what you say on behalf of your company, then that's a different story. While it looked like the social media team for Chrysler may have accidentally dropped the F-bomb via their Twitter profile, it now is a case of being hacked...

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21 Feb Nissan GT-R Marketing In Germany: Porsche Owners Beware

While it seems we're going to get a lot of branding posts crossed with cars, mainly due to my bias and I'm the only one who writes for the blog so too bad! We do however get to see a lot of clever marketing within this industry, well clever everywhere but North America. With that being said, Nissan wanted to do something special to ignite the GT-R passion in the hearts of Porsche owners. This turned out to be something...

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08 Feb Facebook Contest Case Study

As more and more companies and brands are scrambling to gain Facebook followers, the more requests we've had from clients to get on it. We've had a lot of success lately and I thought I'd share a few contest angles that work really well in the local and global market. Local companies though an really hone in their user-base quite easily, so listen up if you're a smaller company wanting to hit big numbers. While I cannot let you know which...

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05 Feb Linkbuildr @ The Excel Tire Conference

Geoff and I (Ryan) had a blast this weekend with the Excel Tire Company for their AGM. We had the pleasure of speaking to the company about the delights, and blights of marketing online as they shy away from print advertising and media. While we had to talk to a room full of owners and staff who had all ready taken in over 8 hours of meetings, we'd like to thank them for their patience and time. We've been helping their...

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26 Oct Atomic Tom Performs With iPhones On The NYC Subway

The phone wars are taking it to the streets these days and while this isn't the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I'm a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC...

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23 Oct Foursquare Space Station Check In = Linkbait!

The first Foursquare check-in from space was completed by astronaut Douglas Wheelock just the other day. In a world of PR and viral marketing it has become quite a bit harder to get heard, so when you can blast a message from space you know the world will tune in. While Foursquare battles the location based check-in war, it seems they just got a massive PR spike thanks to this interesting event. Gizmodo broke the news for most and it...

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21 Oct Tequila Avion Brand Update

I just thought I'd check up and see what has been going on with Tequila Avion since I last blogged about the sheer marketing genius going on. The Tequila has been mentioned on just about every celebrity blog, across multiple Tequila only websites as well as a plethora of high quality blogs. Their social media presence hit the ground running, and they're still in the lead. I mentioned in my last post that it would take a while to...

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