03 Oct Google Trusted Stores Launched-Meh

So I'm not sure if you've heard that Google launched its Trusted Stores recently and while it's not needed, Google will certainly stick its head into something else. It could be a handy and helpful friend in the ranking/converting/trust sector, but I already feel like I have no choice but to jump on board. The biggest and best aspect is of course putting for trust in the buyer, and this should lead to a lot more sales. Take a few...

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17 Aug Ecommerce Twitter Marketing Strategies In Action

From time to time I see Ecommerce sites using Twitter in really effective, fun and marketable ways. I've been saving a few of these one day for a post and finally got something to go on here for everyone! We'll take a look at some big players, and of course the smaller niche shops out there doing it large.Most of all the brands mentioned are favorites of mine, so oh happy day for them because they're getting a link! I'd...

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28 May Ecommerce Link Building Strategies & Tactics

Ecommerce link building can be a huge pain in the ass, and it's either done with great care or as straight-up spam. The Linkbuildr team has helped countless clients in this area over the years, as well applying Ecommerce link building principles to our own shops in our spare time. Those of you with SEO companies, who want to last more than a couple years in the industry, are going to have to be squeaky clean in your approach to...

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22 May Vibram FiveFingers Shoe: A Look At A Viral Product

I thought the Vibram FiveFinger shoe would be an interesting product to blog on mainly for its viral aspect. I know in our ecommerce marketing experience that we rarely see a product that does half the work. Vibrams has created a product that is naturally getting interest because it's crazy unique, and that can lead to a lot of marketing opportunities with half the effort. So hopefully you don't mind me blabbing about another product and show off just how...

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20 Apr Badgeville social rewards platform – a.k.a. Farmville with benefits

Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall.  Within two quarters they’re captured 50 clients for their “white label” social rewards, loyalty and analytics platform. As the name suggests, the Badgeville concept is similar to Farmville. The big difference is badgeville is an entertaining online version of a frequent-flyer program and Farmville is an entertaining online version of crack. And unlike Foursquare, you don’t have to physically go to Starbucks four times a day...

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07 Apr Social eCommerce Made Easy With VendingBox

The amount of companies doing sales through Facebook and Twitter is a surprisingly large amount compared to a couple of years ago. I'm sure most of us can all remember the amazing numbers Dell pulled off back in "the day" with Twitter, so what can be done with Facebook? Well, a lot actually. Without getting into a list of sorts we'll just be focusing on one really nice piece of social ecommerce software called VendingBox. With the amount of time spent...

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23 Mar Link Building Reads For The Last Bit Of March

Since I'm due in meetings and what not, I thought I would do a quick round up post to all the latest and greatest posts on link building and other things. There's always so much great content flying around on any given week, so it's sad I can't get to this more often. As always. I love it when you leave links to great articles I missed in the comments, so by all means go to town on that. This...

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03 Feb Snowmageddon For Building Links

While the US is getting pounded by snow left, right and center, how many businesses are taking advantage of it? There are plenty of you out there who would benefit from this situation. Products that come to mind are candles, blankets, battery powered heaters and so forth. I'm making this post as more of an inquiry to our readers, I'd love to see who actually saw it as a business opportunity? There is a whole host of opportunities to take advantage...

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28 Aug Google Dropping Your Ecommerce Product Pages?

Google and Ecommerce have been doing a lot of fighting lately, and if you own an Ecommerce shop you know what I'm talking about. The single most problematic issue with an online shop is of course making your content pages unique. With the recent Mayday update affecting Ecommerce sites quite a bit, you now more than ever have to stick out from the pack. Rand from SEOMoz gets all the credit for this video in which he describes so many...

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16 Jun Ecommerce Sites and Google Mayday

A lot of you know I do a lot of Ecommerce Link Building and it can be a sour lover sometimes to fight the uphill battle against Google. The recent Mayday update from Google took a good look at the long tail search arena, and hit a few Ecommerce sites harder than a lot of people expected. I'll try and give you folks a few pointers to either keep your long tail traffic, improve it or gain back the losses...

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