30 Jul Social Travel's Most Exciting Players: Airbnb and Tripping.com

So I’ve been researching the current state of social media and mobile marketing in the hotel industry for a series of posts, when I started to relapse into a state I know all too well. My breath was getting shallow, hands clammy, one moment hot, then next cold. The same symptoms I’ve suffered from writing for hotel and travel clients. While I always swear that I’ll quit each time, I again found myself in the grip of an addiction I...

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07 Apr Social eCommerce Made Easy With VendingBox

The amount of companies doing sales through Facebook and Twitter is a surprisingly large amount compared to a couple of years ago. I'm sure most of us can all remember the amazing numbers Dell pulled off back in "the day" with Twitter, so what can be done with Facebook? Well, a lot actually. Without getting into a list of sorts we'll just be focusing on one really nice piece of social ecommerce software called VendingBox. With the amount of time spent...

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08 Feb Facebook Contest Case Study

As more and more companies and brands are scrambling to gain Facebook followers, the more requests we've had from clients to get on it. We've had a lot of success lately and I thought I'd share a few contest angles that work really well in the local and global market. Local companies though an really hone in their user-base quite easily, so listen up if you're a smaller company wanting to hit big numbers. While I cannot let you know which...

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25 Jan Facebook Marketing Win Via The Olive Garden

I've been wanting to showcase some excellent Facebook Page marketing examples by large brands and this opportunity came to light whole browsing today. The Olive Garden is currently running a Facebook contest that blew me away, mainly because of the sheer brilliance of how they're doing it. This example should be looked over hard by companies struggling to grow their Facebook Page, especially ones with a large marketing budget. I have been nagging and annoying the hell out of our clients...

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25 Sep Google's Getting Scared Of Bing?

In a recent interview I caught on Business Insider with Google's Eric Schmidt talking about what he see's as the Biggest threat to Google's market share. With the partnership Bing has setup with Facebook, I'd be worried too. Top that all off with the recent Mayday updates and I see a wounded Google who finally may have someone to fight with...

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17 Sep Facebook Places Launch Video

We all knew it was coming! Facebook Places is taking aim at Foursquare (and the other guys) with its new feature that is not at all original, but they have the user base so might as well. Of all the location based applications, this one will most likely give the Foursquare crew a run for its money depending on what else they do with it. One extra, cooler, better, faster, hard stronger ( sorry Daft Punk ) feature should be...

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14 Jun Check.in For The Location Based App Freaks

I had thought with the advent of Twitter that my time was now doomed. Not only did I have to blog, handle clients, make videos and write reports. But, now I have to manage my location based apps to make sure I have a decent following. There's no doubt that Foursquare, Facebook, Gowalla and Yelp are seeing huge growth from location based check-in apps. Businesses of any size should have already started marketing any of these platforms because local search...

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