29 Oct Hotel Marketing Benefits With Foursquare

  For those hotels still wanting to get marketing on Foursquare, or those unsure if it's worth it should quickly watch this short video. Taken at SMX West recently, Bhawna Sharma talks with Foursquare's own Tristan Walker about the specific benefits. As you know, we do a lot of hotel marketing and Foursquare is a gold mine for regular business use, driving into their API for advance use or coming up with unique link bait that works from their platform. At...

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03 Aug Foursquare Brand Pages Are Here! Get Marketing

Foursquare just dropped the announcement that everyone can get their band pages up and running, and get up you should! Foursquare is still seeing a lot of growth due to a great idea, partnerships and a wicked platform. Brand pages allow for more user interaction and allows your fans get your updates and check-in deals via Twitter and Facebook as well...

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20 Apr Badgeville social rewards platform – a.k.a. Farmville with benefits

Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall.  Within two quarters they’re captured 50 clients for their “white label” social rewards, loyalty and analytics platform. As the name suggests, the Badgeville concept is similar to Farmville. The big difference is badgeville is an entertaining online version of a frequent-flyer program and Farmville is an entertaining online version of crack. And unlike Foursquare, you don’t have to physically go to Starbucks four times a day...

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23 Oct Foursquare Space Station Check In = Linkbait!

The first Foursquare check-in from space was completed by astronaut Douglas Wheelock just the other day. In a world of PR and viral marketing it has become quite a bit harder to get heard, so when you can blast a message from space you know the world will tune in. While Foursquare battles the location based check-in war, it seems they just got a massive PR spike thanks to this interesting event. Gizmodo broke the news for most and it...

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17 Sep Facebook Places Launch Video

We all knew it was coming! Facebook Places is taking aim at Foursquare (and the other guys) with its new feature that is not at all original, but they have the user base so might as well. Of all the location based applications, this one will most likely give the Foursquare crew a run for its money depending on what else they do with it. One extra, cooler, better, faster, hard stronger ( sorry Daft Punk ) feature should be...

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14 Jun Check.in For The Location Based App Freaks

I had thought with the advent of Twitter that my time was now doomed. Not only did I have to blog, handle clients, make videos and write reports. But, now I have to manage my location based apps to make sure I have a decent following. There's no doubt that Foursquare, Facebook, Gowalla and Yelp are seeing huge growth from location based check-in apps. Businesses of any size should have already started marketing any of these platforms because local search...

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18 May Foursquare for Business Marketing & Local Search Domination

Foursquare is going to be the biggest force in the top 10 for businesses within the next year, so get ready for new marketing opportunities. Businesses are already scrambling to work with the Foursquare API, and I'm already seeing local business search domination in play. I wanted to showcase some ways you'll be able to socially do business, and this is only with Foursquare. Imagine the reach you'll get by dominating Gowalla as well, but that's another post coming up...

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