04 Oct When Consumers Do Your Marketing: A Look At Kimpton Hotels

I'm an avid Reddit user, 5 year club but who's bragging? There are plenty of awesome examples of social media doing great things for a brand without them trying. The other day I came across this highly up-voted post about something one of the Kimpton Hotel's did in response to a customer. With over 1250 comments so far and a few thousand votes, you know this is going to be seen by tens of thousands of people. I hope the...

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21 Jul Interview with Anand Patel, Founder of TalkHotels.com

Recently I've been enjoying the beta-test of TalkHotels.com, a new professional and social network for hoteliers and hospitality professionals. I’ve been sharing my knowledge and chatting with hotel industry members and had a chance to meet the founder, Anand Patel. He’s agreed to have an interview with me to share what it’s all about. Simon: Hi Anand, please fill our readers in on the basic concept and features for TalkHotels Anand: The concept for TalkHotels is simple: create a free networking tool for...

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27 Jun Interview With Hotel Marketer Are Morch

I'd like to thank hotel marketing consultant Are Morch for making the time to take the interview, I know how busy this guy can be! I met Are through Linkedin.com and like to point out how that social network is great for not only making business connections, but leading to opportunities such as this interview. A large portion of our blog readers come from the hotel/travel industry and I thought Are would make a great interviewee for that target crowd.   Introduction: My...

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19 May Miramonte Resort Social Branding: Luxury Resorts Take Note

Luxury hotels and resorts seem to be a little slow and pokey to embrace social, and sometimes it's hard to get them in a groove as a client. I wanted to showcase a luxury resort we are not affiliate with, and hopefully inspire your team to get caught up. What I liked about the Miramonte, besides its location and amenities, was it's social media efforts on a plethora of social platforms. I also wanted to get across that not everything...

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18 May Sofitel: Any Press Is Good Press?

With the recent shenanigans with IMF director at the New York Sofitel, you'd wonder how bad is all this for business. I know it's a touchy subject, this is why I have zero opinion on what happened, but more so one about how badly this will effect business for them...

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20 Jan Luxury Hotel Marketing: Links & Social Media

The Linkbuildr team works with a lot of hotels, in fact this niche is our personal favorite due to the amount of hotels we stay in. I don't know what it is, but I love staying in hotels almost as much as I love doing their marketing. There are so many interesting marketing tactics that can come into play, so lets go over a few we take care of for our clients. While link building for hotels is a daunting task,...

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29 Jan Hotel Link Building Resources

I've been wanting to do more work in the hotel marketing arena so I thought I'd stir up some link building ideas you can use that I've found useful in the past. If you'd like to explore these ideas further then consider working with us to expand your hotel's business both locally and beyond. There are a lot of ways you can build links in this industry and I wanted to show you a few that you may have...

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