10 Sep Alec Baldwin's Schweddy Balls A Viral Hit

With all the hype trending around the release of the Nike Air Mags that Marty McFly wore in “Back to The Future II” after a 23 year wait, you might not have caught another viral product announced at the same time: Ben & Jerry’s “Schweddy Balls”.  This new flavour from Ben & Jerry’s, like with the Nike Air Mags, have come from fantasy to reality. If you’re not familiar with the Saturday Night Live skit Schweddy Balls is based on,...

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08 Sep Marty McFly’s Nike sneakers have finally come Back From the Future

As a senior member of Gen Y, the 80s holds many of my fondest pop culture memories. The Back to the Future movies were huge hits when they were released and are still loved by millions today. I still remember seeing the original Back to the Future when it was first released to VHS. When the sequel came out, where Marty McFly travels to the future, my whole generation was blown away. No one can forget the flying DeLorean, the...

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14 Jul We Build Brands (Not Just Links)

So our own branding slogan is as the new banner says. While it sounds cool (right folks?), what does it mean really and how does it make us differ from most of the other companies out there? I thought I'd explain it in a little more detail, and hopefully show everyone what we're about. There are a million in one ways to market your business online, just not all of them are perhaps the most suitable route. We do our...

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25 May Coffee Shop Marketing Strategies In A Social World

The one thing I know well besides marketing and branding online is coffee shops. I spend a great deal at Starbucks, other chains and the local independent stores and have seen it all. One of the smaller coffee shops here in Victoria asked me for some help after getting to know the owner over the course of the last six months. I decided to make a deal/bet with the owner that if I could increase sales a certain amount, I'd...

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27 Apr Ace Hotels: Boutique Brand Building and Inbound Marketing Case Study

I spend plenty of time following fashion, travel and hospitality blogs in between the time I’m not actually travelling or shopping, this all of which falls under “reconnaissance” for related Linkbuildr clients (so I’m technically working, if anyone asks). One boutique hotel with stellar online visibility is the Ace Hotel brand, catching my eye on a number of occasions over the last year. The Ace Hotel brand has a focus on their patron’s experiences, and they bring this to them...

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