12 Feb JCPenny Caught With Paid Links?

I just enjoyed reading the long and well done report by the NT Times on the black hat hi-jinx JCPenny has been tangled up in. I don't need to chat much about it as they went 5 pages deep into uncovering what was going on. JCPenny, by the looks of their Alexa, did quite well this last holiday season! This is a good warning to all big brands not to game their links and stay away from any anchor text filters...

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