19 Feb Burger King's Twitter Hacked = Link Bait Goldmine

So we often hear that no press is bad press and in the case of Burger King's Twitter hacking they certainly will come out on top. While a lot of nefarious things were mentioned and done on the account no one will really care, so in the end Burger King will definitely enjoy the buzz. The reason I hope they don't care? No one will remember this in a week and during that time, I imagine the will get thousands of...

Read More

18 Apr Link Bait Title WIN Via Jalopnik

  Not really much I can write about this other than take notes as this title has turned boring auto news into a hilarious and a little distasteful topic. So many companies don't have the balls to attempt this form of humor but if you're not ready to let your hair down in marketing, you're not going to get very far. My hat goes off to the writers over at Jalopnik and the whole Gawker crew in general...

Read More

16 Dec Tracking Social Media Trends For Awesome Link Bait Ideas

Writing link bait is one of the most fun aspects of link building and it takes a certain eye to do it right. Keeping on top of what's trending is so very important and can lead to some quick and easy link bait ideas, even if you're not a superstar writer. Knowing the trends is always a good asset to any marketing team and you'd be shocked at how many companies simply aren't paying attention. I use a variety of...

Read More

21 Nov Interactive Infographics: The Future of Advanced Link Baiting?

In the web space, infographics are still one of the best and most cost-effective marketing strategies to build hundreds, even thousands of links to your website. It's actually quite amazing how viral a well-designed piece of information can become – especially on platforms like Twitter. Over the last 12 months or so, I've watched web agencies (particularly small to mid-sized firms) explode into the industry spotlight all because of a clever infographic that was shared and reposted by the right kind...

Read More

04 Nov Starbucks Holiday Cups Out November 1st x Links Followed!

I'm currently writing an article on how big brands can score tons of links just by doing regular updates. I'm a Starbucks junky so I noticed the red holiday cups out and about first thing November 1st, and then I saw the news about it. I thought it would make for a quick but thought provoking post about how large companies can score links with ease. I also took a picture right now of my delicious Christmas Blend for those...

Read More

05 Oct I Just Blue Myself Ben & Jerry's Ice Cream

I know we already wrote about the wicked cool marketing stunt by Ben & Jerry's earlier with their Schweddy Balls, but sh!t just got real. Hot on the trail of news of an entire new season of Arrested Development prior to the movie, it looks like a fan has made a Ben & Jerry's flavour called "Tobias Funke's I Just Blue Myself" ice cream and it's going mega viral right now. This is such a great example of how fans can...

Read More

03 Sep Video Link Bait As Seen In The Wild

I often write about cool as a cat companies doing hot-as-a-dog things with their content. Everything from hotels getting 200,000 views on an imagine of their penthouse suite, to a Tacoma base auto shop getting 2 million views for a video interview. Video is a powerful link bait weapon and I hope these examples inspire you to utilise this platform more often. If you spread you good video to the right channels, really good things will happen which come in...

Read More

18 Aug Iltech's GTR R35 Markets Itself

As most of our followers will know I'm a huge motorsports fan, and I'm an even bigger Nissan GTR fan so writing about this was a joy! When it comes to attracting links, buzz and followers within your niche you have to do something unique right? Well in the tuner world the competition is fierce, so standing out is harder th an ever these days. The fine folks at Illtech Auto certainly have done a great job of making noise...

Read More

17 Aug Abercrombie & Fitch VS The Situation: PR Bait Genius

I just love smart marketing/PR stunts, and Abercrombie & Fitch has got the world's attention today with theirs. In a world where it's hard to grab the attention, social buzz, links and viral crazyess their marketing team has managed to that so well. You know you're doing well for your brand when you're trending on Twitter! Luckily for Mike "The Situation" Sorrentino, this could work out well for him as any press is good press. "We are deeply concerned that Mr....

Read More

11 Aug Infographic Marketing Strategies For Links & Brand Buzz

Marketing your infographics properly is a sure fire way to snag natural links, build brand buzz and gain social media followers. It's a form of content creation that is relatively inexpensive to do and can continue to bring in links for years to come. The latter aspect really gets me excited because I've seen some crazy good links come in a year later from some great topical link bait. There's no doubt that infographics have become the most widely used...

Read More