18 May Sofitel: Any Press Is Good Press?

With the recent shenanigans with IMF director at the New York Sofitel, you'd wonder how bad is all this for business. I know it's a touchy subject, this is why I have zero opinion on what happened, but more so one about how badly this will effect business for them...

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27 Apr Ace Hotels: Boutique Brand Building and Inbound Marketing Case Study

I spend plenty of time following fashion, travel and hospitality blogs in between the time I’m not actually travelling or shopping, this all of which falls under “reconnaissance” for related Linkbuildr clients (so I’m technically working, if anyone asks). One boutique hotel with stellar online visibility is the Ace Hotel brand, catching my eye on a number of occasions over the last year. The Ace Hotel brand has a focus on their patron’s experiences, and they bring this to them...

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13 Apr Link Building Tactics In 2011: Keeping It Fresh

I figured a good ol' fashioned link building tips post was in order, and now that a quarter of the 2011 year has passed us by, it's time I dropped some useful tips. I've stopped doing what I did when we first started, mainly because link spammers are out of control and there's no point adding fodder to their link cannons. In doing this, I'll also spare the hard working site owners having to deal with them dirty spammers and...

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12 Apr Repairacar's Dream Job Is Awesome Link Bait

I just love it when I get a chance to cover awesome examples of link bait in the wild, and this time it wasn't really intended to be link bait. I'm a daily reader of Autoblog.com and came across this post about how Repairacar.co.uk's latest job offer is a dream position that is going to become reality. The job is basically picking up and returning people's amazing exotic and luxury cars to and from the shop. What gets even better,...

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03 Apr Big Brand Video Marketing: Let The Consumer Have Some Fun

Big brands have a huge opportunity to have a little fun with their fans. and perhaps give your viral marketing team a breather. We're all consumers, and some of your loyalists may be armed with an HD video camera, editing skills and the creativity to pull off something amazing. You may find it worth you companies while to dabble in the more socially interactive forms of video marketing. I've seen dozens of big brands do commercial contests, and from that...

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16 Mar Hennessey Performance: Cadillac Wagon vs GTR R35

While the auto world has been chatting up a storm over a video put out by the fine folks at Hennessey Performance, they've been lapping up the exposure. While you folks are in for another motorsport marketing example from me, and this won't be the last but I'll at least keep it short. They pitted their latest beast of a creation, their Cadillac wagon vs my personal favorte, the Nissan GTR. They ran the car on slicks against last years...

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25 Jan 3 Places To Launch Your Link Bait

In this day and age it is becoming increasingly more difficult to go viral. This is especially true for companies to overcome the feel of spam which means creativity is your only weapon. Comedy is usually the best weapon, and creating the content isn't the easiest of tasks. Old Spice obviously hit the nail on the head with their commercials and ran with it just long enough to keep the brand in the minds of millions. They'll most likely never...

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25 Jan Interview With Jordan Kasteler On Link Bait Tactics

Here's a great interview with Jordan Kasteler of Blue Glass (formerly Search & Social) where he gives a huge list of link-baiting ideas. It isn't easy to go viral these days, but there is more ways than one so pay close attention to what Jordan has to say. Creativity is key here, and this video interview at Pubcon certainly reminded me of the variety of options a company has to play with. Good luck and if you get stuck, you...

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