19 Feb Burger King's Twitter Hacked = Link Bait Goldmine

So we often hear that no press is bad press and in the case of Burger King's Twitter hacking they certainly will come out on top. While a lot of nefarious things were mentioned and done on the account no one will really care, so in the end Burger King will definitely enjoy the buzz. The reason I hope they don't care? No one will remember this in a week and during that time, I imagine the will get thousands of...

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05 Oct Stop Building Links And Start Attracting Them

Since the year is getting close to being done, I thought another large link building post is in order - although we could have called it "Attracting Links in 2013" just as easily. To be honest, there isn't a whole lot of new information out there so I'll do my best to recap on everything that's been working great for our clients. It has been the craziest year for inbound marketing companies, mainly due to all the hype surrounding Google's...

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12 Apr Repairacar's Dream Job Is Awesome Link Bait

I just love it when I get a chance to cover awesome examples of link bait in the wild, and this time it wasn't really intended to be link bait. I'm a daily reader of Autoblog.com and came across this post about how Repairacar.co.uk's latest job offer is a dream position that is going to become reality. The job is basically picking up and returning people's amazing exotic and luxury cars to and from the shop. What gets even better,...

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16 Mar Hennessey Performance: Cadillac Wagon vs GTR R35

While the auto world has been chatting up a storm over a video put out by the fine folks at Hennessey Performance, they've been lapping up the exposure. While you folks are in for another motorsport marketing example from me, and this won't be the last but I'll at least keep it short. They pitted their latest beast of a creation, their Cadillac wagon vs my personal favorte, the Nissan GTR. They ran the car on slicks against last years...

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25 Jan 3 Places To Launch Your Link Bait

In this day and age it is becoming increasingly more difficult to go viral. This is especially true for companies to overcome the feel of spam which means creativity is your only weapon. Comedy is usually the best weapon, and creating the content isn't the easiest of tasks. Old Spice obviously hit the nail on the head with their commercials and ran with it just long enough to keep the brand in the minds of millions. They'll most likely never...

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25 Jan Interview With Jordan Kasteler On Link Bait Tactics

Here's a great interview with Jordan Kasteler of Blue Glass (formerly Search & Social) where he gives a huge list of link-baiting ideas. It isn't easy to go viral these days, but there is more ways than one so pay close attention to what Jordan has to say. Creativity is key here, and this video interview at Pubcon certainly reminded me of the variety of options a company has to play with. Good luck and if you get stuck, you...

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16 Sep Tequila Avion + Entourage = Big Brand Linkbait

I end up watching a few shows here and there in my downtime and always enjoy Entourage for its blatant but workable product plugs. There has been a lot of talk lately about building brand links, and I thought we could dig a little deeper into that using the show. If you've been following the latest season, Turtle has been trying to make his next business venture with Tequila Avion. It's a new luxury brand on the market, and has...

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25 Apr Lane Bryant Banned Commercial = My Favorite Viral Marketing

Sex sells, and I'm quite fine with that. Lane Bryant seems to know its niche well, and when you're in the lingerie business, it's not hard to sell sexy. Combine that with a racy commercial that gets banned and a 40% discount, and you got yourself a viral marketing hit. This commercial wasn't allowed on the air by Fox or ABC, but Youtube has it currently at 1.7 million views and counting. This is another clear cut example of how...

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