17 May Dixon Jones At SES London On Link Building

  While I am a little late posting this video from SES London 2009, I might as well put it up for those who haven't seen it either. I really need to get my team and I out to one of these, especially out there in the UK. Dixon Jones says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also...

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21 Apr The Importance of YouTube for Online Marketing

In this video interview, Greg Jarboe observes that there are more YouTube videos watched each month in the US (10 billion), than there are searches on Google. Businesses can't ignore this medium! He cites an example of a very small business -- a Sierra weekend rental property -- that developed a simple video starring a Golden Retriever named Monarch, to make the point that this was a pet-friendly property. They're now booked every weekend. Perhaps the most famous small business example is...

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