16 Oct Linking For More Powerful Social Media Profiles

We just got done working with a client who was on a 6 month contract with us to help launch and keep afloat a new business in a local market. This company went through all the good stuff, and while this is not a local SEO post by any means, we're going to cover something that's often overlooked and left out in an inbound marketing campaign. So what am I talking about? Well, I'm not sure if it has...

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19 Sep Building Social Media Profiles For Fun & Profit

Building a targeted social media follower base is no easy task. However, there are certain ways to speed things up and get a quick ROI for your time spent. It's really hard to see the value when you're starting out, especially when trying to get upper management to put good money and manpower towards the cause. It's one of the toughest areas we have with our clients as they hate waiting for results, and really they should only be using...

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14 Aug ViralHeat Now Tracks Pinterest Analytics

  I know a lot of you businesses out there are playing with Pinterest a lot lately and thought you may find this of interest. ViralHeat is one of my favorite web apps for tracking social media use around our clients and my own brands. Take a look at what they've got going on now and I really urge you to try out their free service to see if it fits your marketing needs. ...

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21 Jan Nike Continues Branding Dominance with #MakeItCount and @NikeFuel

Nike and their long-time agency Wieden+Kennedy have never missed a game, lost a round, missed a shot or any other winning sports analogy you can think of when it comes to branding and marketing. W+K was actually formed as a result of Dan Wieden and David Kennedy taking Nike as their first client, after they left mega-agency McCann Erickson in the early 80s. Since then, Nike and W+K have had only victories in their ilustrious track record together and have never failed...

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29 Oct Hotel Marketing Benefits With Foursquare

  For those hotels still wanting to get marketing on Foursquare, or those unsure if it's worth it should quickly watch this short video. Taken at SMX West recently, Bhawna Sharma talks with Foursquare's own Tristan Walker about the specific benefits. As you know, we do a lot of hotel marketing and Foursquare is a gold mine for regular business use, driving into their API for advance use or coming up with unique link bait that works from their platform. At...

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12 Oct Tracking Social Media With Radian6

We recently helped a hotel chain put together a 6-12 month link building + social media plan and do some training with the staff. I ended up getting a little training myself when they let me loose on their Radian6 account. If you're unfamilair with this social media toolset then I recommend you jump on over to their website after checking out this video. We're going to be doing a lot of social media based contests in the coming year,...

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04 Oct When Consumers Do Your Marketing: A Look At Kimpton Hotels

I'm an avid Reddit user, 5 year club but who's bragging? There are plenty of awesome examples of social media doing great things for a brand without them trying. The other day I came across this highly up-voted post about something one of the Kimpton Hotel's did in response to a customer. With over 1250 comments so far and a few thousand votes, you know this is going to be seen by tens of thousands of people. I hope the...

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18 May Social Media Marketing For Affiliates

Here's a goody but oldie from an Affiliate Summit back in 2009 that I just had to put up regardless of how late I am. Affiliate marketing is moving at a rapid pace throughout the social mediasphere and sometimes can be difficult to do it without being a spammer. I really enjoyed watching this keynote and it has a few gems of wisdom for affiliate marketer's out there in the wild. You can also find the slideshare of this presentation...

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20 Apr Badgeville social rewards platform – a.k.a. Farmville with benefits

Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall.  Within two quarters they’re captured 50 clients for their “white label” social rewards, loyalty and analytics platform. As the name suggests, the Badgeville concept is similar to Farmville. The big difference is badgeville is an entertaining online version of a frequent-flyer program and Farmville is an entertaining online version of crack. And unlike Foursquare, you don’t have to physically go to Starbucks four times a day...

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17 Feb Porsche Facebook 911 GT3 R Celebrates 1,000,000 Fans

To those that know me well know that Porsche is my ultimate pleasure. I tell people I'd rather have a 911 GT3 than children, and I still believe that. As a fan of the company, I've recently been quite impressed with how they've taken to social media. This is a company that needs no more branding, but that didn't stop them from (finally) jumping on the social media bandwagon. The Porsche Facebook Page is also a testament to how you...

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