05 Oct Stop Building Links And Start Attracting Them

Since the year is getting close to being done, I thought another large link building post is in order - although we could have called it "Attracting Links in 2013" just as easily. To be honest, there isn't a whole lot of new information out there so I'll do my best to recap on everything that's been working great for our clients. It has been the craziest year for inbound marketing companies, mainly due to all the hype surrounding Google's...

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18 Apr Link Bait Title WIN Via Jalopnik

  Not really much I can write about this other than take notes as this title has turned boring auto news into a hilarious and a little distasteful topic. So many companies don't have the balls to attempt this form of humor but if you're not ready to let your hair down in marketing, you're not going to get very far. My hat goes off to the writers over at Jalopnik and the whole Gawker crew in general...

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21 Jan Nike Continues Branding Dominance with #MakeItCount and @NikeFuel

Nike and their long-time agency Wieden+Kennedy have never missed a game, lost a round, missed a shot or any other winning sports analogy you can think of when it comes to branding and marketing. W+K was actually formed as a result of Dan Wieden and David Kennedy taking Nike as their first client, after they left mega-agency McCann Erickson in the early 80s. Since then, Nike and W+K have had only victories in their ilustrious track record together and have never failed...

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05 Oct I Just Blue Myself Ben & Jerry's Ice Cream

I know we already wrote about the wicked cool marketing stunt by Ben & Jerry's earlier with their Schweddy Balls, but sh!t just got real. Hot on the trail of news of an entire new season of Arrested Development prior to the movie, it looks like a fan has made a Ben & Jerry's flavour called "Tobias Funke's I Just Blue Myself" ice cream and it's going mega viral right now. This is such a great example of how fans can...

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03 Sep Video Link Bait As Seen In The Wild

I often write about cool as a cat companies doing hot-as-a-dog things with their content. Everything from hotels getting 200,000 views on an imagine of their penthouse suite, to a Tacoma base auto shop getting 2 million views for a video interview. Video is a powerful link bait weapon and I hope these examples inspire you to utilise this platform more often. If you spread you good video to the right channels, really good things will happen which come in...

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18 Aug Iltech's GTR R35 Markets Itself

As most of our followers will know I'm a huge motorsports fan, and I'm an even bigger Nissan GTR fan so writing about this was a joy! When it comes to attracting links, buzz and followers within your niche you have to do something unique right? Well in the tuner world the competition is fierce, so standing out is harder th an ever these days. The fine folks at Illtech Auto certainly have done a great job of making noise...

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17 Aug Abercrombie & Fitch VS The Situation: PR Bait Genius

I just love smart marketing/PR stunts, and Abercrombie & Fitch has got the world's attention today with theirs. In a world where it's hard to grab the attention, social buzz, links and viral crazyess their marketing team has managed to that so well. You know you're doing well for your brand when you're trending on Twitter! Luckily for Mike "The Situation" Sorrentino, this could work out well for him as any press is good press. "We are deeply concerned that Mr....

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25 Jul Skittles Newlyweds Aka Share The Rainbows [NSFW]

I have a feeling I'm going to get some emails about this post. Some of you may be wondering and or questioning my taste lately with some of the more adultish ads we've been posting. I mainly enjoy it because the more shocking and rude ads are what go viral, they're talked about around the water cooler and shared all over the place. While you should hide the children before hitting the play button on this video, you yourself may...

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11 Jun Robbins Diamonds Billboard Marketing

I just recently saw this billboard advertisement via Reddit the other day and thought it would make a good post. It's rare that a billboard catches a lot of attention so instead of talk about a viral social media campaign, let's put this into perspective. Robbins Diamonds targets a local area, so an advertisement like this makes a lot of sense. It's also good enough to get some attention on the Internet so really this is a win win. By...

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01 Jun Augmented Reality: The Future Of Link Bait & Viral Marketing

I'm betting big on augmented reality being the next best thing in viral and link bait marketing, in fact, I'm betting huge! The concept is quite simple and for those of you who don't really know what augmented reality is, then I suggest you get reading. I think it's safe to say that this is the next big revolution in mobile marketing, branding and selling. I also believe this technology is going to change the way our world is seen...

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