22 May Vibram FiveFingers Shoe: A Look At A Viral Product

I thought the Vibram FiveFinger shoe would be an interesting product to blog on mainly for its viral aspect. I know in our ecommerce marketing experience that we rarely see a product that does half the work. Vibrams has created a product that is naturally getting interest because it's crazy unique, and that can lead to a lot of marketing opportunities with half the effort. So hopefully you don't mind me blabbing about another product and show off just how...

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04 May Heineken Asteroids Galaxy Tour Commercial

I was watching my beloved Canucks last time take down Nashville for the second time when I saw this new Heineken commercial air. This is a company that definitely is insanely smart about who and how they do their branding and marketing. I like this commercial enough to remember to blog about it this morning. I like how they're mixing in The Asteroids into the mix which is great cross branding, and overall the commercial is so well done. Other...

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13 Apr Link Building Tactics In 2011: Keeping It Fresh

I figured a good ol' fashioned link building tips post was in order, and now that a quarter of the 2011 year has passed us by, it's time I dropped some useful tips. I've stopped doing what I did when we first started, mainly because link spammers are out of control and there's no point adding fodder to their link cannons. In doing this, I'll also spare the hard working site owners having to deal with them dirty spammers and...

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03 Apr Big Brand Video Marketing: Let The Consumer Have Some Fun

Big brands have a huge opportunity to have a little fun with their fans. and perhaps give your viral marketing team a breather. We're all consumers, and some of your loyalists may be armed with an HD video camera, editing skills and the creativity to pull off something amazing. You may find it worth you companies while to dabble in the more socially interactive forms of video marketing. I've seen dozens of big brands do commercial contests, and from that...

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16 Mar Hennessey Performance: Cadillac Wagon vs GTR R35

While the auto world has been chatting up a storm over a video put out by the fine folks at Hennessey Performance, they've been lapping up the exposure. While you folks are in for another motorsport marketing example from me, and this won't be the last but I'll at least keep it short. They pitted their latest beast of a creation, their Cadillac wagon vs my personal favorte, the Nissan GTR. They ran the car on slicks against last years...

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25 Jan Facebook Marketing Win Via The Olive Garden

I've been wanting to showcase some excellent Facebook Page marketing examples by large brands and this opportunity came to light whole browsing today. The Olive Garden is currently running a Facebook contest that blew me away, mainly because of the sheer brilliance of how they're doing it. This example should be looked over hard by companies struggling to grow their Facebook Page, especially ones with a large marketing budget. I have been nagging and annoying the hell out of our clients...

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28 Oct Antoine Dodson's Sex Offender App Commercial

While I'm all over the map when it comes to branding your business, I'm trying to keep up with all the tactics going on these days. Youtube "sensation" Antoine Dodson has somehow become famous, and I'm sure you've seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me...

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25 Apr Lane Bryant Banned Commercial = My Favorite Viral Marketing

Sex sells, and I'm quite fine with that. Lane Bryant seems to know its niche well, and when you're in the lingerie business, it's not hard to sell sexy. Combine that with a racy commercial that gets banned and a 40% discount, and you got yourself a viral marketing hit. This commercial wasn't allowed on the air by Fox or ABC, but Youtube has it currently at 1.7 million views and counting. This is another clear cut example of how...

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