29 Aug Penguin Friendly Link Building Scams!

I feel really bad and scared for the businesses out there who know they need to get “SEO” done, and most of them only hear everyone chanting about “links links links”. The scary part is 99% of the providers out there are offering total and utter garbage in regards to quality, creativity and most importantly something that is not against Google’s TOS. I get messages all the time on LinkedIn and the latest one inspired me to do this quick post.

With all the updates in the past year, your link profile is either an asset or complete poison and this is where you have to be really careful in what you do(or who you hire). This sales pitch seen below is crazy misleading and they’re offering nothing but the same old spam that’s eventually going to get your company in bad health.

Email Title: Google Penguin Friendly Back-Linking
I am *name omitted*
Manager (Marketing Department)
We have a large crew of Professionals who are expert in Quality Link Building, SMM, Search Engine Marketing, SEO and Online Business Optimization, time consuming duties for you in half of your in-house resource cost. You don’t even have to pay NI or tax contributions either.
Our core focus is following industry verticals:-ac
 Quality Link Building
 Rate Effective Link Building – Google Page rank oriented
 Keyword oriented Article & PR Submissions
 Relevant Directory Submissions
 Local Google Business Listing
 Mass Coverage of customers through SMO
 Internet Traffic – Bookmarking and Local Classified Submissions
 Link Wheeling
 Google Panda Friendly Content Writing
 Business Website Advertise Online
We are open to sign “NDA (Non Disclosure Agreement)” with SEO Resellers
We always adopt the Google friendly ETHICAL LINK building process/White hat technique; also follow the guidelines of Google and major search Engine.
We are looking forward starting a long and healthy business relationship with you. I will really appreciate you please let me know your requirement.
Note: – Please Share Your Email id for better and healthy communication.
Looking for Positive Response.
Kind Regards,
*name omitted*
Manager (Marketing Department)

After seeing this same kind of bullsh*t being spewed on pretty much all the webmaster forums, LinkedIn, Twitter and PPC ads I’ve decided we’re going to do something about it. In the fall we’ll be releasing a guide on how to pick an SEO firm. This guide will detail how you can do an audit on their practices and on any clients they list on their portfolio page. While it may seem a bit preachy for our services, we’d be happy to recommend a dozen quality companies(Distilled, Jason Acidre, SEER etc) that create things to attract links, not build them. If the majority of your link profile consists of links you did yourself and influencing which anchor text was used, then it’s time to wake up.