29 Apr User Generated Content Can Get You Penalized

Mozilla was manually penalized by Google this week for having tons of user generated spam on its website. User-generated spam usually appears on websites that have forums, guestbook pages etc. But in this case, it turned out it was not entirely Mozilla's fault. Prior to a few days ago, searching for “site:mozilla.org cheap payday seo” would have yielding pages of spammy forum posts. After receiving a notification from Google stating that it has applied manual spam action against them, Chris More,...

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28 Nov Reputation Management Case And Lesson Learned

I was browsing the SEO section of Reddit today and came across a really interesting, and real world example of why you'll eventually need reputation management. There are a lot of ways of going about it, but when it comes to out ranking some solid SERPs, you're going to need some solid links. This case as rather interesting and more personal than corporate, but the results will drastically effect this person's credibility if searched for. Imagine your future employer finding...

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07 Feb BBC Does Reputation Management Right!

I'm loving this topic and the amount of real world examples I can showcase here are endless. I really appreciate big brands who get their hands dirty and respond to either true or false statements made against them in the real "social" world. I was sitting down this morning @Starbucks, doing my morning blog trolling and came across a very interesting topic. The post by Sam Rutley over at PushON, an awesome example of link bait, titled "Paid Links On...

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01 Feb Outdoor Adventures Whistler & Howling Dog Tours: Reputation Management Nightmare

There is a hot new topic going around about the slaughtering of around 100 sled dogs in Whistler BC. While everyone is currently calling on a full out Boycott of Adventures Tours Whistler, they're saying they had sold the dogs to Howling Dog Tours of Whistler BC. Howling Dog Tours has already place the blame on some other bloke who is supposedly the killer of all those cute puppies. While it's almost too late for them to recover in the...

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