04 Jun 5 Steps to Creating an Amazing LinkedIn Company Page

Everyone knows that social media is latest platform for promoting their products but where do we go beyond Facebook and Twitter? Facebook lets us reach friends of friends and Twitter broadcasts to news addicts so what about everyone else? In the past year, LinkedIn has reshaped their site to present a new opportunity to reach professionals, businesses, and companies. They actually have and send traffic now. Creating a LinkedIn profile for your company is a step forward to building your...

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14 Aug ViralHeat Now Tracks Pinterest Analytics

  I know a lot of you businesses out there are playing with Pinterest a lot lately and thought you may find this of interest. ViralHeat is one of my favorite web apps for tracking social media use around our clients and my own brands. Take a look at what they've got going on now and I really urge you to try out their free service to see if it fits your marketing needs. ...

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23 Jul 5 Twitter Chats for Link Builders

Although I've known her for a few years now, I don't think Ann Smarty has ever written a guest post, something she seems particularly fond of, for Linkbuildr. In our last correspondence I told her that she's always welcome to post on the site and she whipped something up for us right away. Believe it or not, this is that guest post! I know, right? Twitter Chats have really reached a new level of popularity lately. You basically set a time...

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07 Nov Google+ Adds Pages for Businesses, Music and Every Other Noun

Google rolled out its pages for business today and, as per usual with Google launches, nobody really noticed. I have been using Google+ to follow Matt Cutts and a few other notable people in the industry, but don't have many friends actively using it, let alone women, which is the reason Facebook is what it is. Anyways, I'm never one to hate on trends (I did not understand the appeal of Twitter), so I set up Linkbuildr's Page to kind of get...

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29 Oct Hotel Marketing Benefits With Foursquare

  For those hotels still wanting to get marketing on Foursquare, or those unsure if it's worth it should quickly watch this short video. Taken at SMX West recently, Bhawna Sharma talks with Foursquare's own Tristan Walker about the specific benefits. As you know, we do a lot of hotel marketing and Foursquare is a gold mine for regular business use, driving into their API for advance use or coming up with unique link bait that works from their platform. At...

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20 Apr Badgeville social rewards platform – a.k.a. Farmville with benefits

Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall.  Within two quarters they’re captured 50 clients for their “white label” social rewards, loyalty and analytics platform. As the name suggests, the Badgeville concept is similar to Farmville. The big difference is badgeville is an entertaining online version of a frequent-flyer program and Farmville is an entertaining online version of crack. And unlike Foursquare, you don’t have to physically go to Starbucks four times a day...

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25 Jan Facebook Marketing Win Via The Olive Garden

I've been wanting to showcase some excellent Facebook Page marketing examples by large brands and this opportunity came to light whole browsing today. The Olive Garden is currently running a Facebook contest that blew me away, mainly because of the sheer brilliance of how they're doing it. This example should be looked over hard by companies struggling to grow their Facebook Page, especially ones with a large marketing budget. I have been nagging and annoying the hell out of our clients...

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17 Sep Facebook Places Launch Video

We all knew it was coming! Facebook Places is taking aim at Foursquare (and the other guys) with its new feature that is not at all original, but they have the user base so might as well. Of all the location based applications, this one will most likely give the Foursquare crew a run for its money depending on what else they do with it. One extra, cooler, better, faster, hard stronger ( sorry Daft Punk ) feature should be...

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10 Sep ViralHeat.com Tracks The Real Time Web

Social media tools are flowing out every orifice the Internet has, so I only get the time to write about the good stuff. So what is Viralheat? It is easily described as a social measurement platform that is simply designed with the user's ease in mind. This social media marketing platform was built from the ground up to be timely and efficient so you can get the most out of your time. Viralheat also allows users to easily comprehend social...

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15 Aug ShopKick Location Based Shopping App

I've been soaking in all the location based and real time marketing lately, for obvious reasons of course. On my digital travels I came across ShopKick while writing for an upcoming publication. I was talking with Scott Loader yesterday about his Foursquare rampage while shopping here in Vancouver. While Foursquare is no geared directly towards just stores, it still does an ok job of providing deals and fun through its games. I however really like the idea of a location...

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