12 Apr URL Shorteners Pass Link Juice
This question is asked a lot by our clients and I was glad to see Matt get it as a video topic. URL shorteners do pass link juice as long as they’re 301 redirects. This makes perfect sense because Google is counting signals from the likes of Twitter and Facebook in their ranking algorithm. He specifically states Bit.ly and Goo.gl as two that work well, and as you can see we use Bit.ly here. I also recommend setting up your Analytics to work with either tracker so you know how your content is doing.