25 Feb Raspberry Ketones Diet Recommended By Dr Oz Starts A Spam War

The Raspberry Ketones diet is was recently recommended by Dr. Oz and it has sent the diet pills to the top of Amazon's best selling list. This has sent people scrambling online and to local health food stores to pick up a bottle of Raspberry Ketones in pill form in hopes to lose some weight. While there seems to be a fruit weight loss pandemic every year, you know that marketers are going to be all over it as soon...

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01 Oct Weetabix Cereal Dubstep Commercial

Weetabix decided to take advantage of some Dubstep in their latest commercial and it's due to pay off big time. It's quite the elaborate commercial for a cereal, but it'll definitely generate some buzz and a whole lot of links. I will admit that I kind of want a big bowl of Weetabix while listening to some Skream. ...

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10 Sep Alec Baldwin's Schweddy Balls A Viral Hit

With all the hype trending around the release of the Nike Air Mags that Marty McFly wore in “Back to The Future II” after a 23 year wait, you might not have caught another viral product announced at the same time: Ben & Jerry’s “Schweddy Balls”.  This new flavour from Ben & Jerry’s, like with the Nike Air Mags, have come from fantasy to reality. If you’re not familiar with the Saturday Night Live skit Schweddy Balls is based on,...

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08 Sep Marty McFly’s Nike sneakers have finally come Back From the Future

As a senior member of Gen Y, the 80s holds many of my fondest pop culture memories. The Back to the Future movies were huge hits when they were released and are still loved by millions today. I still remember seeing the original Back to the Future when it was first released to VHS. When the sequel came out, where Marty McFly travels to the future, my whole generation was blown away. No one can forget the flying DeLorean, the...

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03 Sep Video Link Bait As Seen In The Wild

I often write about cool as a cat companies doing hot-as-a-dog things with their content. Everything from hotels getting 200,000 views on an imagine of their penthouse suite, to a Tacoma base auto shop getting 2 million views for a video interview. Video is a powerful link bait weapon and I hope these examples inspire you to utilise this platform more often. If you spread you good video to the right channels, really good things will happen which come in...

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02 Sep Microsoft's Cloud Computing 70's Commercial

Well I think it has been a while since someone came out with a 70's spoof commercial, we at least 6 months anywho. Microsoft is promoting their cloud computing services quite a bit lately and this is the latest jab. It's a pretty good commercial I thought so might as well share it with you folks. I'm a sucker for commercials involving moustache ridden men driving around in a van that's probably stock full of LSD...

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21 Aug Banned Dutch Hyundai Commercial

This recent Hyundai commercial for the Dutch market got itself banned. So what happens when your marketing efforts have this effect? Go to the Internet where you'll be thanked for an amusing/interesting/racy commercial. If your banned commercial is good enough. you're no doubt going to fee the viral effect. I can see this one being a little too much for the young ones, but overall it's a well done commercial that highlights the cars most unique feature.  ...

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18 Aug Iltech's GTR R35 Markets Itself

As most of our followers will know I'm a huge motorsports fan, and I'm an even bigger Nissan GTR fan so writing about this was a joy! When it comes to attracting links, buzz and followers within your niche you have to do something unique right? Well in the tuner world the competition is fierce, so standing out is harder th an ever these days. The fine folks at Illtech Auto certainly have done a great job of making noise...

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17 Aug Abercrombie & Fitch VS The Situation: PR Bait Genius

I just love smart marketing/PR stunts, and Abercrombie & Fitch has got the world's attention today with theirs. In a world where it's hard to grab the attention, social buzz, links and viral crazyess their marketing team has managed to that so well. You know you're doing well for your brand when you're trending on Twitter! Luckily for Mike "The Situation" Sorrentino, this could work out well for him as any press is good press. "We are deeply concerned that Mr....

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27 Jul Dos Equis Man On Rollerblading

If you're wondering why you don't really see anyone rollerblading any more then we have the answer for you. Well not quite, but the Dos Equis most interesting man in the world sure does. I just love the ads this company puts out and I honestly don't think they will ever get old! While the Old Spice company is falling flat on its face with Fabio handling the summer ads, the ad agency behind the Dos Equis commercials keep bringing...

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