Stakes are high when you’re attempting a viral marketing campaign. Most of the time, content that goes viral was never intended to do so. That is almost always part of the appeal. There are, however, many successful viral marketing campaigns that were created to succeed and attract tonnes of new eyes to their product or service. Timing has to be perfect and the campaign has to be natural and creative. Often times Viral marketing techniques or ideas pop out of the dark recesses of one employee’s mind on a whim. It’s very difficult to sit down and round table a successful viral marketing campaign.
When the stars align and a good idea grows into a perfectly executed viral marketing campaign, the results can be unparalleled.