04 May Heineken Asteroids Galaxy Tour Commercial

I was watching my beloved Canucks last time take down Nashville for the second time when I saw this new Heineken commercial air. This is a company that definitely is insanely smart about who and how they do their branding and marketing. I like this commercial enough to remember to blog about it this morning. I like how they're mixing in The Asteroids into the mix which is great cross branding, and overall the commercial is so well done. Other...

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26 Apr Badvertising 101: J's Place Commercial

We all like (really)bad commercials just as much as the good ones, and boy oh boy did I ever find a bad one. The low budget commercials that never were meant to air outside of their local area rarely get the extra exposure. I thought that J could use all the help he can get, and our readers could use a good laugh. While this commercial may be slightly NSFW in nature, it was however aired on TV so I...

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26 Jul Real Time Marketing in Social Media

  I've been all over real time marketing tactics for some of my clients lately and I've been trying to soak it all in. The very well respected Lee Odden of TopRank Marketing had this video out nearly a year ago. Fast forward to now and soak in all that's going on within real time search in the last 6 months...

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25 Apr Lane Bryant Banned Commercial = My Favorite Viral Marketing

Sex sells, and I'm quite fine with that. Lane Bryant seems to know its niche well, and when you're in the lingerie business, it's not hard to sell sexy. Combine that with a racy commercial that gets banned and a 40% discount, and you got yourself a viral marketing hit. This commercial wasn't allowed on the air by Fox or ABC, but Youtube has it currently at 1.7 million views and counting. This is another clear cut example of how...

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